Creating Linear Models that Lead to Successful PPC Campaigns

  by James Svoboda
  February 27th, 2014

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net


James Svoboda provides Google AdWords pay per click consulting at WebRankingIf you like this post and want to find others related to it, then you can find me on , LinkedIn and Twitter:

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One Response to “Creating Linear Models that Lead to Successful PPC Campaigns”

  1. robert Says:

    When we advertise on Adwords, our landing page always has at the very least a very compelling headline, a bullet list of benefits, and a very clear call to action. That can be a button to another page or an email lead capture form or whatever, but I’ve never seen a landing page perform well with any amount of traffic without at least those three elements. So as we’re talking about paid traffic, remember that it’s also the advertising on the page itself too that needs to be optimized.

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