by Chris Lister | Feb 10, 2025 | Pay Per Click, Search Engines, Search Marketing Blog
Digital transformation isn’t new—but the way it continues to reshape the financial services industry is. Over the past few years, we’ve seen AI tools, embedded finance, and tech giants like Apple and Amazon deepen their presence in banking. Now in 2025 and beyond,... 
by James Svoboda | Jun 30, 2016 | Conferences and Seminars, Pay Per Click
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I... 
by James Svoboda | Feb 1, 2016 | Pay Per Click
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from. 11 New... 
by James Svoboda | Dec 5, 2015 | Pay Per Click
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use. The fallowing notice recently started appearing in AdWords accounts notifying advertisers that “Starting December 10, 2015, social... 
by James Svoboda | Aug 31, 2015 | Pay Per Click
Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group... 
by James Svoboda | Aug 11, 2015 | Pay Per Click
+Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different... 