Archive for the ‘Pay Per Click’ Category

The 4 Hour PPC Analysis and Optimization Guide

    I was invited to speak at the recent SMX West by mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “Optimizing For Golden Results At Record Setting Speed – The 4 Hour […]

Top 25 Most Influential PPC Experts of 2017

PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th. It’s humbling to be recognized by others in your industry and a great honor to make the list.

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

The Portland Guide to Pay Per Click Advertising

The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

WebRanking is a Premier Google Partner

WebRanking is pleased to announce that we have been selected to be a Premier Google Partner. This is a great honor, as only a very tiny percentage (trust us, it is small) of Google Partners are given the distinction of being a “Premier” partner.

Top 25 Most Influential PPC Experts of 2016

  PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year. It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this […]

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

AdWords Updates Structured Snippets Headers and Adds Language Options

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.