by James Svoboda | Mar 30, 2017 | Search Engines
GoTo.com, a ground-breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fanfare. This time it’s billing itself as “A human-powered search platform” with...
by James Svoboda | Jun 30, 2016 | Conferences and Seminars, Pay Per Click
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I...
by James Svoboda | Feb 1, 2016 | Pay Per Click
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from. 11 New...
by James Svoboda | Dec 5, 2015 | Pay Per Click
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use. The fallowing notice recently started appearing in AdWords accounts notifying advertisers that “Starting December 10, 2015, social...
by James Svoboda | Nov 10, 2015 | Conversion Optimization, Portland Events
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization”. It’s a look into many of the...
