Author Archive

Spring has Sprung – April’s Digital Marketing Update

Spring has Sprung… Sometimes it snows in April sup Sometimes I feel so bad, so bad Sometimes I wish life was never ending And all good things, they say, never last – Prince Rogers Nelson There is a reason why the great artist from Minnesota wrote a song about it snowing in April. It’s because […]

Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide

    I was invited to speak at the recent SMX West by mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “Optimizing For Golden Results At Record Setting Speed – The 4 Hour […]

The 4 Hour Paid Search Analysis and Optimization Guide

    I was invited to speak at the recent SMX Advancedby mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “The 4 Hour Paid Search Analysis and Optimization Guide “. It’s a look […]

Facebook Usage Down in the US, New Study Finds

Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.  

Search Engines Send More Traffic Than Social Media, New Study Reports

For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. This revelation comes through a recently released report from the folks at Shareaholic who track web visits.  

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

The Portland Guide to Pay Per Click Search Advertising

The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.

GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search

GoTo.com, a ground breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fan fare. This time it’s positioning itself as “A human-powered search platform” with Organic search listings instead of paid.

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Google’s Advice on “How to Hire a Good SEO” Explained

Finding transparent and straight-forward advice from Google and Bing can often be a challenge. We’ve come to expect search engines to parse information in small bite sized morsels. This often leaves us trying to find the deeper, hidden meaning. So, it was quite refreshing when Google offered up advice to business owners on assessing and […]