Author Archive

GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search

GoTo.com, a ground breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fan fare. This time it’s positioning itself as “A human-powered search platform” with Organic search listings instead of paid.

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

AdWords Updates Structured Snippets Headers and Adds Language Options

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Google AdWords Sunsetting Social Ad Extensions on December 10th

Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.

The Portlandia Guide to Conversion Rate Optimization

  I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]

New Keywords Tab Segmentation Showing in Google AdWords Accounts

  +Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]

Analytics is Turrible by Charles Barkley

Charles Barkley made some recent comments on the use of Analytics in professional sports. In particular, “Analytics was Crap”, seemed to be a poor way to describe an entire industry. Over all we found them, well, just Turrible.

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View this […]

Final Countdown To AdWords “E-Day”

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]