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GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search
GoTo.com, a ground breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fan fare. This time it’s positioning itself as “A human-powered search platform” with Organic search listings instead of paid.
Continue Reading "GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search" »The Changing Landscape of Paid Search
by James Svoboda | June 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (2)
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I was originally there to present for the 9 Billion Ads […]
Continue Reading "The Changing Landscape of Paid Search" »AdWords Updates Structured Snippets Headers and Adds Language Options
by James Svoboda | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.
Continue Reading "AdWords Updates Structured Snippets Headers and Adds Language Options" »Google AdWords Sunsetting Social Ad Extensions on December 10th
by James Svoboda | December 5th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Sunsetting Social Ad Extensions on December 10th
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.
Continue Reading "Google AdWords Sunsetting Social Ad Extensions on December 10th" »The Portlandia Guide to Conversion Rate Optimization
by James Svoboda | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]
Continue Reading "The Portlandia Guide to Conversion Rate Optimization" »The Complete Guide to Google AdWords Structured Snippets Ad Extensions
Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]
Continue Reading "The Complete Guide to Google AdWords Structured Snippets Ad Extensions" »New Keywords Tab Segmentation Showing in Google AdWords Accounts
+Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]
Continue Reading "New Keywords Tab Segmentation Showing in Google AdWords Accounts" »Analytics is Turrible by Charles Barkley
by James Svoboda | February 17th, 2015 | Posted in Analytics | Comments Off on Analytics is Turrible by Charles Barkley
Charles Barkley made some recent comments on the use of Analytics in professional sports. In particular, “Analytics was Crap”, seemed to be a poor way to describe an entire industry. Over all we found them, well, just Turrible.
Continue Reading "Analytics is Turrible by Charles Barkley" »Creating Linear Models that Lead to Successful PPC Campaigns
by James Svoboda | February 27th, 2014 | Posted in Conferences and Seminars, Pay Per Click, Portland Events | Comments (2)
Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it! View this […]
Continue Reading "Creating Linear Models that Lead to Successful PPC Campaigns" »Final Countdown To AdWords “E-Day”
July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]
Continue Reading "Final Countdown To AdWords “E-Day”" »