Jan 04

Digital Marketing Update – January 2018

by | January 4th, 2018 | Posted in Digital Marketing Updates | Comments (0)

Time to get those erasers ready, it’s now 2018. That’s right, for the first few days of the month, you’ll keep on writing 2017, but you’ll have to either erase that or scribble over it…don’t act like that’s not true!

In this month’s digital update, we look at some of the Top Marketing Stories of 2017, Net Neutrality, Big Data, and more.

digital-marketing-update-january

Start your resolutions here, with us!

Dec 08

Google Analytics Event Tracking: All Calls, Emails, and PDFs

by | December 8th, 2017 | Posted in Analytics, Web Development | Comments (0)

Google Analytics Event Tracking

*December 2017 Update for gtag.js

Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are:

  • PDF Downloads – <a href="someurl.pdf">Download my PDF</a>
  • Mailto (Email) Links – <a href="mailto:[email protected]">Email Me</a>
  • Phone Links – <a href="tel:+18885556792">Call Me</a>

There are a couple ways to track these. You can use Google Tag Manager to create a tag then make a rule. I’m not yet a GTM expert. I personally like good old fashioned jQuery.

How It Used To Be Done

Dec 06

Digital Marketing Update – December 2017

by | December 6th, 2017 | Posted in Digital Marketing Updates | Comments (0)

As 2017 comes to a close, we want to thank our clients, colleagues, partners and newsletter readers for helping make this year another success. We wish you the happiest of holidays and look forward to all that 2018 has in store!

In this month’s digital update, we look at new Google AdWords features, Keyword Clustering, Inbound Links, and more.

digital-marketing-update-december

Let’s end 2017 in style!

Nov 02

Digital Marketing Update – November 2017

by | November 2nd, 2017 | Posted in Digital Marketing Updates | Comments (0)

Once again we have to give thanks to our clients and subscribers! Without you, we wouldn’t be where we are today! Thank you!

In this month’s digital update, we look at review stars in the SERP’s, organic listings losing ground, mobile-first indexing, and more.

digital-marketing-update-november

Get your bibs ready, it may get messy!

Sep 06

Digital Marketing Update – September 2017

by | September 6th, 2017 | Posted in Digital Marketing Updates | Comments (0)

It’s the last month of Quarter 3 of 2017 and we’re hoping we don’t see any Christmas lights for at least another month. Fingers crossed!

In this month’s digital update, we look at Secure Websites, Fighting Fake News, Going Beyond Google, and more.

digital-marketing-update-september
Jump in like it’s a pile of leaves!

Jul 25

Top 25 Most Influential PPC Experts of 2017

by | July 25th, 2017 | Posted in Pay Per Click, WebRanking News | Comments (0)
Top 25 Most Influential PPC Experts of 2017

Top 25 Most Influential PPC Experts of 2017

PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th.

19th on the Top 25 Most Influential PPC Experts in 2017 list

#19 on the Top 25 Most Influential PPC Experts in 2017 list


It’s humbling to be recognized by others in your industry and a great honor to make the list.

Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!

SMX Advanced 2017 Speaker James Svoboda

SMX Advanced June 2017 in Seattle, WA

 
Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation is titled “Welcome to the New Normal of Paid Search Ads“. It’s a detailed look at the changes in pay per click marketing over the past year and how they affect paid search ads.

  • SEM PDX

    Board Member

  • Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010

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