May 31

Top 25 Most Influential PPC Experts of 2018

by | May 31st, 2018 | Posted in Pay Per Click, WebRanking News | Comments (0)
Top 25 Most Influential PPC Experts of 2018

Top 25 Most Influential PPC Experts of 2018

PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2018. Our very own James Svoboda made the list again for the 5th time, this year ranking 22th.

22th on the Top 25 Most Influential PPC Experts in 2018 list

#22 on the Top 25 Most Influential PPC Experts in 2018 list


It’s humbling to be recognized by others in your industry and a great honor to make the list.

Apr 24

Spring has Sprung – April’s Digital Marketing Update

by | April 24th, 2018 | Posted in Digital Marketing Updates | Comments (0)

Spring has Sprung…

    Sometimes it snows in April
    Sometimes I feel so bad, so bad
    Sometimes I wish life was never ending
    And all good things, they say, never last
    – Prince Rogers Nelson

There is a reason why the great artist from Minnesota wrote a song about it snowing in April. It’s because it’s true!

Sometimes It Snows In April ~Prince Rogers Nelson

Sometimes It Snows In April, Prince Rogers Nelson

 
It’s been a little over a week since we had any new snow here at our Minneapolis office, the weather turned warm(er), what’s left is melting, and it finally feels like Spring. Cheers to mother nature and the blooming of fresh flowers!

In this month’s digital update, we look at Small Biz utilizing agencies, Google’s March update, Behavioral Signals impact on local rankings and more.

Mar 20

Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide

 

SMX West 2018 March 2018 in San Jose, CA

SMX West 2018 March 2018 in San Jose, CA

 
I was invited to speak at the recent SMX West by mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide“. It’s a look at pay per click optimization efforts that can be done in less that 4 hours that will provide lasting results.

Feb 27

Facebook Usage Down in the US, New Study Finds

by | February 27th, 2018 | Posted in Social Media | Comments (0)

Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.

Facebook Usage Down in US

Facebook Usage Down in United States via Infinite Dial Research Study

 

Feb 26

Search Engines Send More Traffic Than Social Media, New Study Reports

by | February 26th, 2018 | Posted in Search Engines, Social Media | Comments (3)

For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. This revelation comes through a recently released report from the folks at Shareaholic who track web visits.

Search Engine vs Social Media Traffic Report

Search Engine vs Social Media Traffic Report by Shareaholic

 

Feb 08

Digital Marketing Update – February 2018

by | February 8th, 2018 | Posted in Digital Marketing Updates | Comments (0)

Love us or hate us, it’s February, the month of love, and we just want to say we love all of you who read our newsletter and trust us with your business!

In this month’s digital update, we look at the new Search Console, the Future of Link Building, PPC Managment, and more.

digital-marketing-update-february

Read on, you’ll love it.

Jan 04

Digital Marketing Update – January 2018

by | January 4th, 2018 | Posted in Digital Marketing Updates | Comments Off on Digital Marketing Update – January 2018

Time to get those erasers ready, it’s now 2018. That’s right, for the first few days of the month, you’ll keep on writing 2017, but you’ll have to either erase that or scribble over it…don’t act like that’s not true!

In this month’s digital update, we look at some of the Top Marketing Stories of 2017, Net Neutrality, Big Data, and more.

digital-marketing-update-january

Start your resolutions here, with us!

Dec 08

Google Analytics Event Tracking: All Calls, Emails, and PDFs

by | December 8th, 2017 | Posted in Analytics, Web Development | Comments Off on Google Analytics Event Tracking: All Calls, Emails, and PDFs

Google Analytics Event Tracking

*December 2017 Update for gtag.js

Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are:

  • PDF Downloads – <a href="someurl.pdf">Download my PDF</a>
  • Mailto (Email) Links – <a href="mailto:[email protected]">Email Me</a>
  • Phone Links – <a href="tel:+18885556792">Call Me</a>

There are a couple ways to track these. You can use Google Tag Manager to create a tag then make a rule. I’m not yet a GTM expert. I personally like good old fashioned jQuery.

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