Sep 06

Digital Marketing Update – September 2017

by | September 6th, 2017 | Posted in Digital Marketing Updates | Comments (0)

It’s the last month of Quarter 3 of 2017 and we’re hoping we don’t see any Christmas lights for at least another month. Fingers crossed!

In this month’s digital update, we look at Secure Websites, Fighting Fake News, Going Beyond Google, and more.

digital-marketing-update-september
Jump in like it’s a pile of leaves!

Jul 25

Top 25 Most Influential PPC Experts of 2017

by | July 25th, 2017 | Posted in Pay Per Click, WebRanking News | Comments (0)
Top 25 Most Influential PPC Experts of 2017

Top 25 Most Influential PPC Experts of 2017

PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th.

19th on the Top 25 Most Influential PPC Experts in 2017 list

#19 on the Top 25 Most Influential PPC Experts in 2017 list


It’s humbling to be recognized by others in your industry and a great honor to make the list.

Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!

SMX Advanced 2017 Speaker James Svoboda

SMX Advanced June 2017 in Seattle, WA

 
Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation is titled “Welcome to the New Normal of Paid Search Ads“. It’s a detailed look at the changes in pay per click marketing over the past year and how they affect paid search ads.

Jun 19

Why Picking Up a Digital Marketing Agency Shouldn’t be like a Tinder Date

by | June 19th, 2017 | Posted in Search Marketing Blog | Comments (0)

A few days ago, we received a request for a quote for ranking a handful of very specific keyword phrases.

As it was towards the end of the day, I responded back to the lead letting him know that we don’t give quotes for ranking specific keywords, that we don’t have set in stone one size fits all pricing and that each quote is typically backed by a quick site audit and competitive analysis, which I would be happy to provide.

I asked if we could schedule a time to talk the next day, so that I could learn more about their company, their online goals, and what they ultimately were looking to achieve through SEO.

Their response: “Well please provide me with a quote of what I can expect then because every other company we contacted seems more flexible with what they can offer”

Picking an Digital Marketing Agency isn’t as simple as swiping left or right.

More flexible? Um, ok. Great if you are a gymnast or yoga enthusiast, but not necessarily a key trait for selecting an SEO agency. Is flexibility something you want out of your accountant, lawyer or doctor?

May 23

Does Google Index My Keyword Placed in XYZ Location?

by | May 23rd, 2017 | Posted in Search Engine Optimization | Comments (0)

We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out.

Does Google Index My Keyword Placed in XYZ Location?

I placed a made up word in various parts of the source code of several different pages to see if I could get my pages to show up in search results for that term in Google. Here are the places I tried:

  • Image Alt
  • Class or ID Attributes
  • Title Attribute
  • Meta Title
  • Meta Description
  • Meta Keywords
  • < !–comment– >
  • A Hidden Element
  • A Javascript Written Element
  • Words that are part of an image

I used each of these only 1 time per page. I wanted to make sure I didn’t have any skewed results. Let’s see how they did!

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