Archive for the ‘Social Media’ Category
Dec 31
“Your ads have been disapproved…” Many credit unions are receiving ad denial emails after attempting to enhance their Facebook ad campaigns. These denials are part of a settlement reached between anti-discriminatory groups and Facebook resulting in new policies that took effect in August of this year. While your current ad campaigns might still be approved, […]
Continue Reading "Facebook, Credit Unions and Credit Opportunity Ads" »
Feb 27
Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.
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Feb 26
For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. This revelation comes through a recently released report from the folks at Shareaholic who track web visits.
Continue Reading "Search Engines Send More Traffic Than Social Media, New Study Reports" »
Sep 11
I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]
Continue Reading "Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?" »
Jul 31
I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“. The basis of this […]
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Mar 07
As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed). While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both […]
Continue Reading "What You Need to Know About Facebook’s New News Feed" »
Dec 10
Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing. If you can get past a few “ums”, I think you will find that there is some good content and discussions about […]
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Jun 12
Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]
Continue Reading "7 Questions to Determine if Facebook Ads are Right for Your Business" »
Jan 31
Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding […]
Continue Reading "Google, what the (bleep) are you doing?" »
Aug 11
I recently had the privilege to speak at the Oregon Trial Lawyers Association (OTLA) 2011 Annual Convention in Bend, OR in a session titled “Using Social Media: Marketing and Messaging”. My dear friend Beth Bernard partnered me with David Sugerman, an attorney with a notable body of work practicing in Portland, Oregon. We had great […]
Continue Reading "OTLA Using Social Media Links & Resources" »