Archive for the ‘Social Media’ Category

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]

Google+: The Unsocial Network (for marketers)

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“. The basis of this […]

What You Need to Know About Facebook’s New News Feed

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed). While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both […]

BamCast Business and Marketing Podcast Interview

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing. If you can get past a few “ums”, I think you will find that there is some good content and discussions about […]

7 Questions to Determine if Facebook Ads are Right for Your Business

Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]

Google, what the (bleep) are you doing?

Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding […]

OTLA Using Social Media Links & Resources

I recently had the privilege to speak at the Oregon Trial Lawyers Association (OTLA) 2011 Annual Convention in Bend, OR in a session titled “Using Social Media: Marketing and Messaging”. My dear friend Beth Bernard partnered me with David Sugerman, an attorney with a notable body of work practicing in Portland, Oregon. We had great […]

The First Paid Google +1 Popularity Building Unsolicited Email?

It was probably just a matter of time before someone tried to monetize Google’s +1 by selling them to webmasters either desperate for search engine attention or too naive to understand exactly the type of manipulation that Google frowns upon. In case you don’t quite understand what G considers a poor and manipulative practice, this […]

Twitter is Down, But Only Kind Of

So I’m just sitting here, doing my job, when I think to myself, What does Twitter have in common with the Playstation Network? So, I go to Twitter to find the answer…it turns out, they have a LOT in common! Now, I’m new to the whole Twitter scene, but let’s call a spade a spade. […]

Bing’s Small and Powerful Social Media Marketing Move – Facebook “Like” Button Now on Home Page

In a progressive and highly tactical move, Bing has added a small and significant Social feature to their home page: the Facebook “Like” button. Bing is the first search engine to add the Like feature to their home page. In truth this is probably not even something that Google could do as they do not […]