Archive for the ‘Social Media’ Category

Dec 31

Facebook, Credit Unions and Credit Opportunity Ads

by | December 31st, 2019 | Posted in Social Media | Comments Off on Facebook, Credit Unions and Credit Opportunity Ads

โ€œYour ads have been disapprovedโ€ฆโ€ Many credit unions are receiving ad denial emails after attempting to enhance their Facebook ad campaigns. These denials are part of a settlement reached between anti-discriminatory groups and Facebook resulting in new policies that took effect in August of this year. While your current ad campaigns might still be approved, […]

Feb 27

Facebook Usage Down in the US, New Study Finds

by | February 27th, 2018 | Posted in Social Media | Comments Off on Facebook Usage Down in the US, New Study Finds

Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.  

Feb 26

Search Engines Send More Traffic Than Social Media, New Study Reports

by | February 26th, 2018 | Posted in Search Engines, Social Media | Comments (2)

For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. This revelation comes through a recently released report from the folks at Shareaholic who track web visits.  

Sep 11

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments Off on Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 โ€“ Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]

Jul 31

Google+: The Unsocial Network (for marketers)

by | July 31st, 2013 | Posted in Social Media | Comments (1)

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Proโ€™s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“. The basis of this […]

Mar 07

What You Need to Know About Facebookโ€™s New News Feed

by | March 7th, 2013 | Posted in Social Media | Comments (1)

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed). While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both […]

Dec 10

BamCast Business and Marketing Podcast Interview

by | December 10th, 2012 | Posted in Social Media, WebRanking News | Comments Off on BamCast Business and Marketing Podcast Interview

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing. If you can get past a few โ€œumsโ€, I think you will find that there is some good content and discussions about […]

Jun 12

7 Questions to Determine if Facebook Ads are Right for Your Business

by | June 12th, 2012 | Posted in Pay Per Click, Social Media | Comments (3)

Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on โ€œthe Facebookโ€ now too. With almost 900 million (yes, that is MILLIONโ€ฆDr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]

Jan 31

Google, what the (bleep) are you doing?

by | January 31st, 2012 | Posted in Search Engines, Social Media | Comments (4)

Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding […]

Aug 11

OTLA Using Social Media Links & Resources

by | August 11th, 2011 | Posted in Conferences and Seminars, Social Media | Comments (1)

I recently had the privilege to speak at the Oregon Trial Lawyers Association (OTLA) 2011 Annual Convention in Bend, OR in a session titled “Using Social Media: Marketing and Messaging”. My dear friend Beth Bernard partnered me with David Sugerman, an attorney with a notable body of work practicing in Portland, Oregon. We had great […]

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