by Chris Lister | Jun 9, 2025 | AI Search Optimization, Search Engine Optimization
Search is changing—again. And this time, the shift is deeper than another algorithm update. With the rise of AI-powered tools like Google’s AI Overviews, ChatGPT, and Bing Copilot, how your credit union shows up in search results (or doesn’t) is no longer...
by Chris Lister | Feb 10, 2025 | Pay Per Click, Search Engines, Search Marketing Blog
Digital transformation isn’t new—but the way it continues to reshape the financial services industry is. Over the past few years, we’ve seen AI tools, embedded finance, and tech giants like Apple and Amazon deepen their presence in banking. Now in 2025 and beyond,...
by Chris Lister | Dec 10, 2024 | Social Media
Meta (formerly Facebook) is implementing significant changes to its advertising policies that will have a direct impact on financial institutions, including credit unions. These updates center around the introduction of a new Financial Products and Services (FPS)...
by Chris Lister | Dec 3, 2024 | AI Search Optimization, Search Engine Optimization
For years, Schema markup has played an essential role in helping websites stand out in search results. But with the rise of AI and AI-driven search overviews, its importance has skyrocketed. Credit unions can benefit from implementing Schema to boost their visibility,...
by Chris Lister | Nov 18, 2024 | Social Media
Twitter—sorry, I’m one of those who just can’t call it “X”—has seen a noticeable drop in active users over the last year. This exodus surged after the recent presidential election, with over 115,000 users deactivating their accounts in the U.S. the day after the...
