Archive for the ‘Conferences and Seminars’ Category

Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide

    I was invited to speak at the recent SMX West by mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “Optimizing For Golden Results At Record Setting Speed – The 4 Hour […]

The 4 Hour Paid Search Analysis and Optimization Guide

    I was invited to speak at the recent SMX Advancedby mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “The 4 Hour Paid Search Analysis and Optimization Guide “. It’s a look […]

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

The Portland Guide to Pay Per Click Search Advertising

The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

48+ Takeaways from HeroConf Philadelphia 2016

No MozCon for me this year, but I did make it to Philadelphia for my first HeroConf. The conference was amazing and so was the SWAG. Let’s not waste any time, let’s dig right in and review the 48+ items from HeroConf. (48 plus because I didn’t count things in the first aid kit as […]

Join Us at SMX Advanced 2016 in Seattle

This year I have the honor of being invited to speak at SMX Advanced 2016 and I’d love it if you joined me! SMX Advanced in the premier Search Marketing conference. It’s held every year in June in Seattle, Washington. This year it’s from Wednesday June 22nd to Thursday the 23rd. Save 10% Off Your […]

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]