Archive for the ‘Local Marketing’ Category

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

New Change in Google : This IS Going to Affect Your Small Business!

I’m frustrated as I do a multitude of searches this morning and search after search after search shows this new 3-pack for local listings across various cities in search results. I’m frustrated as a search marketer, but I’m even more frustrated for my clients and those small businesses that have worked so hard to gain […]

The 2013 Local Search Ranking Factors Released

Nobody knows Local Search like David Mihm, which is why each year’s Local Search Ranking Factors release is something that’s always anticipated by the search community. This year the 2013 Local Search Ranking Factors survey looks at general ranking factors, specific ranking factors, negative factors along with discussions and input from the experts. And once […]

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]

Win a ticket to the GetListed.org Local University in Portland

As proud sponsors of GetListed.org’s Local University, WebRanking would like to give one Portland business owner the opportunity to attend the February 22nd in Portland for Free ($129 value) as our guest. Local U is an intensive 4 hour crash course in Internet marketing that will help you promote your business online, presented by some […]

How To Succeed on Yelp (Without Even Really Trying)

WebRanking is proud to present the following guest blog post by Don Bourassa, the Portland Community Manager for Yelp.com.  We wanted to personally thank Don for taking time out of his busy schedule to put together this informative post featuring 8 tips to help local businesses find success on Yelp. Take it away, Don… As […]

Local Search Marketing Takeaways from the Twin Cities Local U

The recent Local University marketing workshop held here in the Twin Cities had a line up of local search marketing speakers that was by far and away the most proficient local SEM panel ever assembled. Ever. Being a search engine marketer myself, whom works on many local and small business campaigns, I thought I would […]

Twin Cities Local University Workshop Free Ticket Contest

WebRanking has 2 tickets to the morning session of the Twin Cities Local University Workshop on Thursday, May 13th in Edina, Minnesota that we are giving away in a contest. If you are interested, just fill out the entry form below for your chance to win. All entries must be in by Tuesday, May 11th […]

Yelp Increases Transparency and Eliminates Favorite Review Feature

Yelp has been getting a lot of attention recently and none of it is for being funny, useful or cool. With multiple lawsuits in the works, and claims of extortion and review manipulation being bantered around daily, the integrity of Yelp’s has been up for debate. In an attempt to quell those complaints and add […]

Yelp Interview Part 3: Luther Lowe Discusses Free & Paid Tools for Businesses, Opting out of Reviews & New Webinar Series for Small Businesses

This is the third and final part of my interview with Luther Lowe, Business Outreach Manager at Yelp. In the first part we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website. While part two covered […]