by Chris Lister | Jun 9, 2025 | AI Search Optimization, Search Engine Optimization
Search is changing—again. And this time, the shift is deeper than another algorithm update. With the rise of AI-powered tools like Google’s AI Overviews, ChatGPT, and Bing Copilot, how your credit union shows up in search results (or doesn’t) is no longer... 
by Chris Lister | Dec 3, 2024 | AI Search Optimization, Search Engine Optimization
For years, Schema markup has played an essential role in helping websites stand out in search results. But with the rise of AI and AI-driven search overviews, its importance has skyrocketed. Credit unions can benefit from implementing Schema to boost their visibility,... 
by Paul Kragthorpe | May 23, 2017 | Search Engine Optimization
We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out. I placed a made up word in various... 