Archive for the ‘Analytics’ Category

Google Analytics Event Tracking: All Calls, Emails, and PDFs

*December 2017 Update for gtag.js Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are: PDF Downloads – <a href="someurl.pdf">Download my PDF</a> Mailto […]

Analytics is Turrible by Charles Barkley

Charles Barkley made some recent comments on the use of Analytics in professional sports. In particular, “Analytics was Crap”, seemed to be a poor way to describe an entire industry. Over all we found them, well, just Turrible.

Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers

Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by […]

The Flaw in Google Analytics “Goal Position Change”

Recently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference […]

Google Analytics Expands to 20 Goals & Allows Goal Position Change

The team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are:   More Goals Per Profile – Now 20! Rearrange & Sort Goal Order […]