Archive for the ‘Tools & Software’ Category

How-To Fix a WordPress Site That Has Been Hacked and Leaving Spam Pages

We have seen several WordPress sites that have been hacked recently, and it’s been ugly for SEO. One particular client with a WordPress installation had 80 pages inserted into their site, and the worst part is we didn’t know because we couldn’t see the pages in the admin! Now, I don’t know how in the […]

Google AdWords Keyword Tool Update: Adds New Features & Changes UI

If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]

Bing’s “Narrow By Date” Search Tool

Today’s post is day 8 of the 31 day Bing Challenge, where I’ve completely cut myself off from Google, to focus on Bing, for the entire month of March, 2011. Since I’m examining Bing’s search tools, features and options this week, I decided to spend today taking a look at the “Narrow By Date” search […]

The Bing Challenge Daily Journal Week 2: Search Tools, Features & Options

In case you missed it, I gave myself a challenge and completely cut myself off from Google to focus on Bing on March 1st, 2011. So as of now, I have been Bing Only and Google Free for over 5 straight days. A small, but significant achievement for a search engine marketer. My goal here […]

The Flaw in Google Analytics “Goal Position Change”

Recently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference […]

Google Analytics Expands to 20 Goals & Allows Goal Position Change

The team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are:   More Goals Per Profile – Now 20! Rearrange & Sort Goal Order […]

How To Google Search Like a Pirate! (only for use on International Talk Like a Pirate Day;-}

Ahoy, me Hearties! September 19th is International Talk Like A Pirate Day. In honor of this bloody great day I thought I would let ye landlubbers all in on how ye too can search like the pirates do. An I no just talk’n bout the 7 seas mind ye! To find the Pirate Search ya’ll […]

Google Changes Keyword Tool, Adds Local Search Volume

Google recently added a new “Local Search Volume” metric to their Keyword Tool that provides additional keyword search data for the country that you are targeting. This is a great feature for determining keyword versions for geographic targeting of campaigns.