Google AdWords Keyword Tool Update: Adds New Features & Changes UI

Google AdWords Keyword Tool

The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down pointing triangle, signifying that if you click it, there is more to see.

The arrow reveals 4 new keyword tool options:

Google AdWords Keyword Tool: New Keyword Level Feature

Here is a larger screen capture of what it looks like on a full page:

New Drop Down Menu Under Keywords in the Google AdWords Keyword Tool

Google Search

AdWords Keyword Option: Google Search

Google Search Engine Result Page with My Keyword

Google Insights for Search

AdWords Keyword Option: Google Insights for Search

Google Insights is a great option to have because you can easily see if the term in question has any kind of seasonal results. It will also give you a quick view of the top searches that are closely (most of the time) related to your search, as well as a list of searches that are rising in popularity.

Google Insights for Search Result Page with My Keyword

Exclude Term

AdWords Keyword Option: Exclude Term

Google AdWords Keyword Tool Option: Exclude term

Show More Like This

AdWords Keyword Option: Show More Like This

Google Keyword Tool Show More Like This with My Keyword

Changes to Google Keyword Tool Pagination & Page Size UI

Google also changed the Page Size (amount of keywords shown on a page) and Pagination user interface for the Next / Previous page functions. They removed the paginated navigation from the bottom of the pages and placed it at the top. The “Go to Page (##)” feature has also disappeared.

Here is a screen capture from the original version with the “Go to Page” option:

Here's what the buttons looked like before the change. They were at the bottom of the results.

Here is the new version where you can clearly see a much cleaner UI without the “Go to Page” option:

Selecting Page Size (number of items to view) without scrolling to the bottom

Additional Google Keyword Tool Button: View as Text

Another new option is next to the “Estimate search traffic” button. It’s named “View as text.” This option is grayed out and not clickable until you select 1 or more keywords, but either checking them or clicking the star. Once you’ve selected a keyword, you can now click the “View as text” button. Clicking it will reveal 2 options: Starred, and Selected, with the number corresponding to the number of keywords you selected.

'View as text' drop down menu

Clicking on one of the options will bring up a light box with a plain text list of the keywords you selected, in case you want to copy them to your clipboard and edit them in your notepad or something.

Lightbox with the plain text list of keyword you selected.

Additional Google Keyword Tool Button: More Like These

The next button over is the “More like these” button. This works in much the same was as the new “Show more like this” option under each keyword, except with this button you can check multiple keywords, and it’ll replace your list of words or phrases with the newly checked ones.

Using the 'More like these' drop down on the selected keywords

Now you can see below what the new search looks like after I clicked on “More like these”:

Here is the new search after selecting the'More like these' option

Is the Google AdWords Keyword Tool More Accurate?

Although we do not have any screen captures of recent keyword results to compare the new version to, it appears as though the results might be more accurate in returning keywords related to your original query’s theme. Nothing scientific in this discovery, just considering several recent searches to what we are seeing now.

Go take a look and play around with the new features. I find them very helpful, I hope you do as well!

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