Archive for the ‘Keyword Research’ Category

Feb 28

Google AdWords Keyword Tool Update: Adds New Features & Changes UI

by | February 28th, 2012 | Posted in Keyword Research, Tools & Software | Comments (6)

If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]

Jul 16

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

by | July 16th, 2010 | Posted in Keyword Research, Pay Per Click | Comments (28)

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Jun 23

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

by | June 23rd, 2010 | Posted in Keyword Research, Pay Per Click | Comments (16)

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Apr 22

Google Changes Keyword Tool, Adds Local Search Volume

by | April 22nd, 2009 | Posted in Keyword Research, Tools & Software | Comments Off on Google Changes Keyword Tool, Adds Local Search Volume

Google recently added a new โ€œLocal Search Volumeโ€ metric to their Keyword Tool that provides additional keyword search data for the country that you are targeting. This is a great feature for determining keyword versions for geographic targeting of campaigns.

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