Nov 10 I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]
Continue Reading "The Portlandia Guide to Conversion Rate Optimization" » Apr 08 I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates. I hope you enjoy it! View this […]
Continue Reading "Visual CRO: Optimizing CTAs for Focused Conversions" » Mar 20 Have you ever wanted to have a conversation with someone, or a group of people, about digital conversions, web analytics and measurement, human behavior and website engagement, visual and psychological persuasions online, usability (UX), and the optimization process for increasing conversions known as CRO? If any of these topics peek your interest, then #CROchat is […]
Continue Reading "Announcing CRO Chat: A Weekly Open Discussion About Digital Conversions" » 
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