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Bing Homepage Spotlight: Boardman, Oregon
by James Svoboda | February 10th, 2017 | Posted in Portland Events, Search Engines | Comments Off on Bing Homepage Spotlight: Boardman, Oregon
At WebRanking, we are proud of our home states. We love it when Oregon and Minnesota get a little outside recognition! Today Bing featured Oregon on their homepage and a somewhat eerie Tree Farm in Boardman, OR:
Continue Reading "Bing Homepage Spotlight: Boardman, Oregon" »Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools
by James Svoboda | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments Off on Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools
I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]
Continue Reading "Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools" »The Changing Landscape of Paid Search
by James Svoboda | June 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (2)
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I was originally there to present for the 9 Billion Ads […]
Continue Reading "The Changing Landscape of Paid Search" »Join Us at SMX Advanced 2016 in Seattle
by James Svoboda | April 13th, 2016 | Posted in Conferences and Seminars, WebRanking News | Comments Off on Join Us at SMX Advanced 2016 in Seattle
This year I have the honor of being invited to speak at SMX Advanced 2016 and I’d love it if you joined me! SMX Advanced in the premier Search Marketing conference. It’s held every year in June in Seattle, Washington. This year it’s from Wednesday June 22nd to Thursday the 23rd. Save 10% Off Your […]
Continue Reading "Join Us at SMX Advanced 2016 in Seattle" »Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning
by James Svoboda | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments Off on Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning
I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.
Continue Reading "Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning" »AdWords Updates Structured Snippets Headers and Adds Language Options
by James Svoboda | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.
Continue Reading "AdWords Updates Structured Snippets Headers and Adds Language Options" »Google AdWords Sunsetting Social Ad Extensions on December 10th
by James Svoboda | December 5th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Sunsetting Social Ad Extensions on December 10th
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.
Continue Reading "Google AdWords Sunsetting Social Ad Extensions on December 10th" »PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions
by James Svoboda | November 18th, 2015 | Posted in Pay Per Click | Comments Off on PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions
I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.
Continue Reading "PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions" »From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy
by James Svoboda | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments Off on From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]
Continue Reading "From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy" »The Portlandia Guide to Conversion Rate Optimization
by James Svoboda | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]
Continue Reading "The Portlandia Guide to Conversion Rate Optimization" »