Author Archive

Sep 11

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments Off on Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]

Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (1)

Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]

Aug 11

New Keywords Tab Segmentation Showing in Google AdWords Accounts

by | August 11th, 2015 | Posted in Pay Per Click | Comments (1)

  +Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]

Apr 28

First Tweets from 57 PPC Authorities – #HeroConf 2015 Edition

by | April 28th, 2015 | Posted in Pay Per Click, Portland Events | Comments Off on First Tweets from 57 PPC Authorities – #HeroConf 2015 Edition

  In honor of #ppcchat and one of my favorite conferences, I thought we’d take a look at how some of my favorite people got started on Twitter. I don’t think I really need to say more, so just take a stroll down Twitter memory lane… 57 First Tweets

Apr 27

PPC Bidding Strategies: from Foundational to Flexible

by | April 27th, 2014 | Posted in Conferences and Seminars, Pay Per Click | Comments Off on PPC Bidding Strategies: from Foundational to Flexible

  This week I have the honor of presenting at the HeroConf in Austin, TX in the “More or Less: Flexible Bidding Strategies” session. My presentation for this session is entitled “PPC Bidding Strategies: from Foundational to Flexible“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View […]

Feb 27

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View this […]

Jul 31

Google+: The Unsocial Network (for marketers)

by | July 31st, 2013 | Posted in Social Media | Comments (1)

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“. The basis of this […]

Jul 12

Final Countdown To AdWords “E-Day”

by | July 12th, 2013 | Posted in Pay Per Click | Comments (2)

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]

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