Author Archive

Bing’s More Info Box Search Listing Enhancements

Today I completed the 7th day of the Bing Challenge. No Google searching for the entire month of March in order to focus on Bing. This week I’m looking into Bing’s search tools, features and options and today I’m examining their “More Info Box” feature that provides additional linking information. So far, 7 days down […]

The Bing Challenge Daily Journal Week 2: Search Tools, Features & Options

In case you missed it, I gave myself a challenge and completely cut myself off from Google to focus on Bing on March 1st, 2011. So as of now, I have been Bing Only and Google Free for over 5 straight days. A small, but significant achievement for a search engine marketer. My goal here […]

Bing Testing Navigation Usability with Alternate SERP Format

Yesterday, while I was researching our WebRanking Profile in Bing Webmaster Tools, I was served the following alternate header and top navigation format for Bing’s search engine results pages.

The Bing Challenge Daily Journal: Week 1 Search Results

Day 1: Notable Spidering & Indexing Frequency Issues – Tuesday, March 1st Today being the first day of The Bing Challenge was a busy one with client meetings in Downtown Minneapolis, an hour long webinar on landing page conversion testing, and first of the month client SEM reporting and analysis. Being busy was good because […]

The Bing Challenge: 31 Days of Google Free Search. Can It Be Done?

It’s been almost 2 years since Bing launched in June of 2009. Yea, I know. TWO YEARS. Like many other search engine marketers I waited… and waited… and waited… and continued to wait and wonder if Microsoft’s new engine was going to stick around, or if it was destined to fade away with the likes […]

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Google Celebrates PAC-MAN’s 30th Anniversary with an Interactive Video Game Logo

Saturday, May 22nd, 2010 marks the 30 year anniversary of when the Pac-Man video game was released. To celebrate this phenominal interactive computing milestone, Google has changed their homepage logo to an interactive one that you can play the Pacman game live, online and right from Google.com. Pretty Cool!  Watch a video of me wasting […]

Google Officially Launches New Logo and Search Page Layout

 It’s official! Google has officially launched their new search engine result pages (SERPs) format and also an updated and cleaner looking logo. We first noticed Google testing their new SERPs format back in April. Since then we have been left to wonder if and when the new search page layout would go live ad if […]

Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply. It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!   With interest and search volume on the rise (and still rising), and time running out, you will […]