by James Svoboda | Jul 25, 2011 | Pay Per Click
A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text...
by James Svoboda | Jun 28, 2011 | Pay Per Click, Tools & Software
In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers...
by James Svoboda | May 31, 2011 | Pay Per Click
The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now...
by James Svoboda | Apr 8, 2011 | Search Engines, Social Media
In a progressive and highly tactical move, Bing has added a small and significant Social feature to their home page: the Facebook “Like” button. Bing is the first search engine to add the Like feature to their home page. In truth this is probably not even...
by James Svoboda | Mar 8, 2011 | Search Engines, Tools & Software
Today’s post is day 8 of the 31 day Bing Challenge, where I’ve completely cut myself off from Google, to focus on Bing, for the entire month of March, 2011. Since I’m examining Bing’s search tools, features and options this week, I decided to...