Author Archive

Final Countdown To AdWords “E-Day”

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]

Visual CRO: Optimizing CTAs for Focused Conversions

I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates. I hope you enjoy it!   View this […]

Deep Dive Into Website Optimization

I had the honor of presenting at MnSearch Presents: Local University Twin Cities on Friday September 28th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “Deep Dive Into Website Optimization“. I hope you enjoy it! View this this presentation or other presentations from WebRanking on Slideshare.net

The Past, Present and Future of SEO Landing Pages

I had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“. I hope you enjoy it! View this this presentation or other presentations […]

Google Testing Combinations of Ads and Ad Formats in Image Search Results

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test appears to be for SERP combinations with and without standard AdWords PPC […]

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]

Conversion Conversation with Carlos del Rio [CRO Chat Streamcap]

Our latest #CROchat is an interview style with a Conversion Conversation with Carlos del Rio (@inflatemouse) from Unbounce. The following is the transcribed Streamcap from the live chat:

Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

Our latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Conversion Conversation with Robert Brady [CRO Chat Streamcap]

Our latest #CROchat is an interview style with a Conversion Conversation with Robert Brady (@robert_brady). The following is the transcribed Streamcap from the live chat:

Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

Our latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat: