Author Archive
Jul 12
July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]
Continue Reading "Final Countdown To AdWords “E-Day”" »
Apr 08
I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates. I hope you enjoy it! View this […]
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Sep 28
I had the honor of presenting at MnSearch Presents: Local University Twin Cities on Friday September 28th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “Deep Dive Into Website Optimization“. I hope you enjoy it! View this this presentation or other presentations from WebRanking on Slideshare.net
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Jul 26
I had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“. I hope you enjoy it! View this this presentation or other presentations […]
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Jul 13
In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test appears to be for SERP combinations with and without standard AdWords PPC […]
Continue Reading "Google Testing Combinations of Ads and Ad Formats in Image Search Results" »
Jun 07
Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]
Continue Reading "Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings" »
May 17
Our latest #CROchat is an interview style with a Conversion Conversation with Carlos del Rio (@inflatemouse) from Unbounce. The following is the transcribed Streamcap from the live chat:
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May 10
Our latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:
Continue Reading "Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]" »
May 03
Our latest #CROchat is an interview style with a Conversion Conversation with Robert Brady (@robert_brady). The following is the transcribed Streamcap from the live chat:
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Apr 28
Our latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:
Continue Reading "Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]" »