A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name).
Google AdWords Extended Text Ad Headlines with Display URL Domains (click to enlarge)
Google is either seeing a significant increase in clicks for ads in the top 3 positions with these new longer ad formats, or, depending on your conspiracy theory views, this is another step towards disguising their pay per click to look more like organic listings:)
You can see from this screen capture, that the normal extended ad headlines do not contain the display domain URL.
Google AdWords Extended Text Ad Headlines with Display URL Domain Names (click to enlarge)
This example also shows a normal display URL headline along with these new combination text ad headlines.
Google AdWords Extended Text Ad Headlines with Display URL Domain Names (click to enlarge)
It was only 2 months back that AdWords announced that Display URLs would be appearing in the headlines of ads that qualified for listing in the top 3 spots.
Google AdWords Display URLs Showing in Headlines
And it was only 3 months prior to that, that Google announced Longer Headlines would be appearing in the for select text ads listed in the top 3 spots that contained the first description line form the ad.
Google AdWords Longer Extended Headlines Containing Description Line 1
Suggested New Ad Extension
Now that the headlines are, and keep getting longer, I suggest that AdWords create a new Ad Extension called Description Line #3🙂
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