Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs
A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name).
Google is either seeing a significant increase in clicks for ads in the top 3 positions with these new longer ad formats, or, depending on your conspiracy theory views, this is another step towards disguising their pay per click to look more like organic listings:)
You can see from this screen capture, that the normal extended ad headlines do not contain the display domain URL.
This example also shows a normal display URL headline along with these new combination text ad headlines.
It was only 2 months back that AdWords announced that Display URLs would be appearing in the headlines of ads that qualified for listing in the top 3 spots.
And it was only 3 months prior to that, that Google announced Longer Headlines would be appearing in the for select text ads listed in the top 3 spots that contained the first description line form the ad.
Suggested New Ad Extension
Now that the headlines are, and keep getting longer, I suggest that AdWords create a new Ad Extension called Description Line #3🙂ADD COMMENT