Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!

SMX Advanced 2017 Speaker James Svoboda

SMX Advanced June 2017 in Seattle, WA

 
Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation is titled “Welcome to the New Normal of Paid Search Ads“. It’s a detailed look at the changes in pay per click marketing over the past year and how they affect paid search ads.

Jun 19

Why Picking Up a Digital Marketing Agency Shouldn’t be like a Tinder Date

by | June 19th, 2017 | Posted in Search Marketing Blog | Comments (0)

A few days ago, we received a request for a quote for ranking a handful of very specific keyword phrases.

As it was towards the end of the day, I responded back to the lead letting him know that we don’t give quotes for ranking specific keywords, that we don’t have set in stone one size fits all pricing and that each quote is typically backed by a quick site audit and competitive analysis, which I would be happy to provide.

I asked if we could schedule a time to talk the next day, so that I could learn more about their company, their online goals, and what they ultimately were looking to achieve through SEO.

Their response: “Well please provide me with a quote of what I can expect then because every other company we contacted seems more flexible with what they can offer”

Picking an Digital Marketing Agency isn’t as simple as swiping left or right.

More flexible? Um, ok. Great if you are a gymnast or yoga enthusiast, but not necessarily a key trait for selecting an SEO agency. Is flexibility something you want out of your accountant, lawyer or doctor?

May 23

Does Google Index My Keyword Placed in XYZ Location?

by | May 23rd, 2017 | Posted in Search Engine Optimization | Comments (0)

We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out.

Does Google Index My Keyword Placed in XYZ Location?

I placed a made up word in various parts of the source code of several different pages to see if I could get my pages to show up in search results for that term in Google. Here are the places I tried:

  • Image Alt
  • Class or ID Attributes
  • Title Attribute
  • Meta Title
  • Meta Description
  • Meta Keywords
  • < !–comment– >
  • A Hidden Element
  • A Javascript Written Element
  • Words that are part of an image

I used each of these only 1 time per page. I wanted to make sure I didn’t have any skewed results. Let’s see how they did!

Mar 31

15 Years: Once in a Lifetime

by | March 31st, 2017 | Posted in Search Marketing Blog, WebRanking News | Comments (2)

”And you may find yourself behind the wheel of a large automobile. And you may find yourself in a beautiful house, with a beautiful wife…and you may ask yourself well…how did I get here?” – Talking Heads, “Once in a Lifetime”

I have the beautiful wife.

My house is nice, although too many paternity-leave hours spent holding a sleeping baby and watching HGTV leaves me doubting just how beautiful it is.

I drive a nice mid-sized automobile. I’m an Oregonian, I don’t do large vehicles.

So…how did I get here?

Or better yet…why am I still here?

WebRanking’s 2006 Christmas Party – Look at How Young We Looked!

Mar 30

GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search

by | March 30th, 2017 | Posted in Search Engines | Comments (1)

GoTo.com, a ground-breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fanfare.

This time it’s billing itself as “A human-powered search platform” with Organic search results instead of Paid listings.

GoTo.com Search Engine

GoTo.com Searches Again!

Mar 21

Web Ranking: Nuisance Phone Calls on Your Caller ID

by | March 21st, 2017 | Posted in Search Marketing Blog, WebRanking News | Comments (0)

What a difference a space makes.

Since 1998, we’ve been WebRanking (one word, capital W, capital R). You know, those friendly digital marketing fellas that help businesses find online success (that’s us below).

Most of the WebRanking (one word) crew after we “escaped” from the Sherlock Room.

However, if you are reading this, there is a good chance you are here because of those other guys: The two-word Web Ranking that keeps showing up on your Caller ID over and over again. The annoying people that are calling your home phone repeatedly, but don’t leave a message. The ones who when you do pick up are trying to sell you a free home security system, or some other too good to be true offer.

  • SEM PDX

    Board Member

  • Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010

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