Posts Tagged ‘PPC’

Mar 30

GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search

by | March 30th, 2017 | Posted in Search Engines | Comments (1)

GoTo.com, a ground breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fan fare. This time it’s positioning itself as “A human-powered search platform” with Organic search listings instead of paid.

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (1)

Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]

Feb 27

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View this […]

Jul 12

Final Countdown To AdWords “E-Day”

by | July 12th, 2013 | Posted in Pay Per Click | Comments (2)

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]

Jun 07

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

by | June 7th, 2012 | Posted in Local Marketing, Pay Per Click | Comments (2)

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]

Jul 25

Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs

by | July 25th, 2011 | Posted in Pay Per Click | Comments (1)

A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name). Google is either seeing a […]

Jun 28

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

by | June 28th, 2011 | Posted in Pay Per Click, Tools & Software | Comments (9)

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]

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