Posts Tagged ‘PPC’

Nov 02

Digital Marketing Update – November 2017

by | November 2nd, 2017 | Posted in Digital Marketing Updates | Comments (0)

Once again we have to give thanks to our clients and subscribers! Without you, we wouldn’t be where we are today! Thank you! In this month’s digital update, we look at review stars in the SERP’s, organic listings losing ground, mobile-first indexing, and more. Get your bibs ready, it may get messy!

Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

Mar 30

GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search

by | March 30th, 2017 | Posted in Search Engines | Comments (1)

GoTo.com, a ground breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fan fare. This time it’s positioning itself as “A human-powered search platform” with Organic search listings instead of paid.

Mar 10

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (0)

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

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