by James Svoboda | Feb 27, 2014 | Conferences and Seminars, Pay Per Click, Portland Events
Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns”. Here is...
by James Svoboda | Jul 12, 2013 | Pay Per Click
July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013,...
by James Svoboda | Jun 7, 2012 | Local Marketing, Pay Per Click
Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The...
by James Svoboda | Jul 25, 2011 | Pay Per Click
A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text...
by James Svoboda | Jun 28, 2011 | Pay Per Click, Tools & Software
In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers...