Learn More About WebRanking’s Approach to Digital Marketing
With years of experience and industry knowledge, we create data-driven search marketing strategies to achieve real results. No two clients’ programs look the same, but all of them are implemented through a similar, three-phase process.
Phase One: Building a Strong Foundation
At WebRanking, our process begins with a thorough analysis of your existing website. We audit the site and fix any technical issues. This phase of the program may include:
- Technical audit: Do the pages load quickly? Are they properly indexed? Do the title tags and meta descriptions meet industry standards for length, content and originality? Are images optimized for load time and tagged properly for search? We’ll review Google Page Speed Insights and fix any issues. We have the technical expertise to fix most website problems ourselves, so you won’t have to hire a developer.
- Analytics: We’ll implement Google Analytics on your site or review your current analytics report. We’ll also identify what needs to be tracked and develop reports to show progress toward your goals.
- Content review: Are the pages arranged logically? Is the content robust, informative and original? Does it answer users’ questions and establish you as an authority in your field? Is it easy to read and scan? We’ll assess your content assets and make recommendations for adding, eliminating or revising content.
- Link audit: We’ll look at the number and quality of links that lead from other websites to yours. Our SEO consultants know which types of links Google considers solid for your site and which can create issues. We’ll work to remove spammy links that can trigger Google penalties or compromised rankings. We’ll also analyze the links within the site to enhance usability and search.
- Conversion elements: We’ll make sure your site has strong conversion elements, including a contact form, phone number, call to action and other items. As a result, we’ll help you convert website visitors into customers.
Phase Two: Building Authority
Now that the foundation is built and the SEO essentials are in place, we’ll take steps to increase your site’s authority through off-site optimization and the addition of new, search-friendly content. Building authority involves:
- Citations: We start by finding the places on the web that list your business name, phone number and address. If these citations are inaccurate or inconsistent, we’ll work to make corrections.
- Social media: We’ll ensure visitors to your site can easily connect with you via social media platforms such as Facebook and LinkedIn. We’ll also help you develop a plan for engaging with your audience online.
- Links: Links from relevant online directories can help boost your site’s search rankings, while links from other directories can harm site performance. Our strategists know which directories are helpful and the ones you should avoid.
- New content: Fresh, well-written content can help users find your site and persuade them to take action. We can provide optimized content or give you guidelines for writing your own.
- Paid ads: By combining a strong SEO foundation with targeted paid advertising, we’ll be able to expand your reach on Google, Bing, Facebook, Instagram and other platforms.
Phase Three and Beyond: Ongoing, Innovative Maintenance
Search marketing is not a “set-it-and-forget-it” discipline. Your online presence requires ongoing attention. We’ll monitor your analytics, fine-tune strategies, and work to meet your goals. We’ll respond quickly to the inevitable changes in Google’s algorithm and recommend new techniques well-suited to your business objectives.
- Content: Search engines are always hungry for fresh content, including website pages, articles, blog posts, white papers, slide presentations and other formats. We’ll recommend and optimize content that aligns with your business goals. Plus, we’ll show you how to repurpose older content to give it life again.
- Conversion Rate Optimization (CRO): Through CRO, we’ll optimize your site and paid ads to increase the number of leads and/or sales they generate.
- Audience testing: Using A/B split and multivariate testing, we’ll improve your website conversion rates and ad conversion rates to increase sales and leads.
- Thought leadership: Writing articles and speaking at conferences are only two of the many ways to show potential customers and search engines you are an authority in your field. We’ll recommend approaches that demonstrate your knowledge, build trust and increase your online authority.
- Link building: Effective link building is an ongoing process, not a one-time event. We’ll continue to build links from quality, relevant sites, a few at a time—just the way Google prefers.
- Social clout: We’ll help you engage your audience, build your brand and develop loyal followers via appropriate social media.
Why Choose WebRanking?
You have many options when selecting a digital marketing agency to handle your SEO and PPC needs. Many sound great, but very few can match our record of success or our dedication to obtaining measurable results.
- Experience: We’ve been achieving results for clients the hard way—with honesty and integrity since 1998.
- Custom-tailored programs: You get just what you need, not a one-size-fits-all package.
- No long-term contracts: Our clients stay with us because we produce results and treat them well, not because they’re tied into long-term contracts.
- Results-oriented: We’re committed to helping you reach your business goals. When you’re successful, we’re successful.
- Proven techniques: The actions we take are safe and effective. We won’t risk your reputation or ours on questionable or shady tactics.
- Passion: We’re passionate about SEO and enjoy using our skills to help businesses succeed online.
- Personal service: You work with a dedicated consultant, not a tech support person you’ve never met. We enjoy getting to know you and your unique needs and objectives.
- Track and share success: You’ll receive detailed reports that explain the actions we’ve taken and the progress we’ve made toward your goals. We won’t just bury you in data. We’ll explain what the numbers mean. It’s important to us that you understand how your program is working.
- Upfront, honest, transparent: We’re committed to treating clients the way we want to be treated: with honesty and integrity. Transparent in our approach, we share with you our strategies and techniques each month.
- Technical expertise: We can fix most technical issues with your website, so you don’t have to hire an outside programmer to implement our recommendations.
- Industry leaders: We’re serious about our profession. We serve on the boards of organizations dedicated to promoting ethical SEO practices. We often attend and share our expertise at industry conferences nationwide.
- Satisfied, long-term clients: Once our clients see what we can do for them, they continue to use our services. It’s rare for us to lose a client.
Get Real, Measurable Digital Marketing Results With WebRanking
Your business depends on successful digital marketing. Our team is dedicating to providing expert strategy and follow-through to help you discover real, measurable results.