Archive for the ‘Blogging’ Category

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

  I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]

The 5 Hard Truths of Content Development

It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog. So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths […]

2014 Minnesota Content Marketing Calendar

Finding content inspiration can often be a lot like fishing for walleye. You can spend all day trolling the lake, dropping your line in every cove you find, only to end up with a string of sunnies. But when you find the right hole, and hook a big one, you know the work was all […]

Red & Black vs. Black & White: Yelp Publicity Story for Small Businesses

The Red & Black Café is a worker owned, collectively managed, anarchist friendly, vegan coffee shop and restaurant located here in Portland, Oregon. A curiosity in some parts of the country, but here in the Northwest just another place to get a vegan meal and a cup of coffee… unless that is; you’re a Portland […]

The Seven Deadly Sins of Company Blogging

We all know that blogs, when used properly, can be excellent tools for promoting your organization and expanding your client base, while providing insight into the interworking of your company. They are also an effective way to generate organic search engine exposure, and with the right content, quality inbound links for your website. However, blogging […]