Effective Local SEO StrategiesAt WebRanking we have a proven track record of helping local businesses find success through various online marketing campaigns. With innovative programs to meet all budget levels, we will work closely with you to develop a unique strategy to drive new customers to your local organization.
Local Search Engine Optimization
When most people search for something online, they “Google it”. Whether it’s an auto mechanic, local spa, plumber, restaurant, grocery store, business to business service, dentist or any other local product or service, search engines are normally the first place most turn to as they provide instant results.
So what happens when someone is searching for your product or services? Does your site show up in Google, Yahoo or Bing for your organization’s most important keywords? If not, can your company afford to miss out on the business these local organic searches generate?
Since 1998, WebRanking has been offering affordable Search Engine Optimization services. Combining comprehensive keyword research with proven SEO strategies and techniques, we can help your business gain local traction with today’s top search engines. All SEO campaigns include link building, analytics, optimization updates, ranking reports and ongoing phone consultation.
Geo-Targeted Paid Search Campaign
You can instantly gain local traffic for your business by launching a geo-targeted Paid Search (or Pay Per Click) campaign, which allows you to select what areas your ads are seen in. Paid Search ads are carefully crafted by our experience campaign managers who know how to choose the right keywords and create effective ads to maximize your Return on Investment (ROI).
The value of a Paid Search Campaign is that you are only paying for visitors who are interested in your products and services. Through comprehensive keyword research, compelling ad writing, quality landing pages, negative keyword incorporation and proper bid management, you can be ensured that your campaign will quickly drive targeted traffic to your site.
The Local Initiative
In this innovative program we submit your website to the top 20 plus local search engines, online resources and directories. As local search continues to be the fastest growing area of online searches, and with more locally focused sites continuing to gain popularity and exposure, it is imperative to the success of your local business to gain inclusion into these resources.
The Local Initiative will ensure that your website can be found through a variety of the top local search and directory platforms, including Yahoo Local, Yelp, Merchant Circle and more. Local search is only going to continue to grow in popularity, which is why it is imperative for local businesses to establish an online presence in their market.
Google Maps Optimization Program
You may have noticed recently that when you use Google to search for local products or services, most search results now include a “7 pack” of listings from Google Maps. There are multiple factors that are separate from standard SEO strategies used to determine who gets listed in these prominent listings.
Yet when your organization is listed within the “7 pack” you have an opportunity to show up at the top of the organic search results for your most important keywords, which is proven method for driving additional customers to your local establishment.
Our experienced team of Local Search Marketing specialists will work with you to optimize your opportunity for exposure on this valuable local search resource.
Social Media Consultation
Nothing seems to generate more of a buzz in Search Marketing then Social Media. From Twitter, Facebook, MySpace, and Digg, this emerging medium has quickly grown into a viable resource for generating new business while keeping in touch with current clients.
Currently Social Media it is not a substitute for a solid Search Engine Marketing strategy, but can be an excellent companion piece to a SEO or Paid Search campaign. It also lends itself to be more effective for certain types of business.
Our Social Media consultants have a solid understanding of how these resources can be utilized and will work closely with you to ensure you are getting the most out of this emerging search marketing medium.