Analytics & Measurement
Through analytics, you can determine how many visitors are finding you, where they are coming from, how long they are staying, and which pages they visit the most. You can also determine how they arrived at your site – whether they found you through search, followed a link from a referring site, or entered your URL directly. In short, analytics can tell you valuable information that will allow you to refine your marketing strategies and optimize your website performance.
WebRanking uses Google Analytics to monitor our clients’ metrics. Your analytics account, which can be accessed anywhere online, will allow you to view sophisticated data on your website’s performance.
We effectively measure the following:
How We Use Analytics to Improve Your Site
Get a Baseline to Measure the Success of Your Search Marketing Efforts – One of the first steps of a search engine marketing campaign is to understand your current site’s performance. If you do not already have a method of measuring your site metrics, we will implement Google Analytics. With the data collected by your analytics account, we have a baseline of comparison to accurately gauge the success of our marketing efforts over time.
Find Out What Works and What Needs Improvement – Do you have an abnormally high bounce rate? You could be optimizing your site for keywords that do not have enough relevance to your site. Do your visitors start filling out forms, but never seem to complete them? You may be able to pin down where you are losing your visitors and fix the offending forms. Analytics can give you insight into how your visitors use your site and what information they gravitate toward. It can also tell you where you lose visitors. At WebRanking, we use analytics to monitor the progress of a campaign so we can fine-tune our marketing strategies and continually optimize your site.
Track Your Lead Conversions – Web analytics will allow you to track your leads every step of the way, from the moment they land on your site to the moment they take the desired action. If 5% of your traffic begins to sign up for membership or buy your product, but only 1% actually finishes the process, analytics will allow you to pinpoint where you have lost them. Tracking lead conversions can also give you a clearer idea of your investment for each conversion.