Archive for the ‘Content’ Category

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

The 5 Hard Truths of Content Development

It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog. So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths […]