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The Changing Landscape of Paid Search
by James Svoboda | June 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (2)
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I was originally there to present for the 9 Billion Ads […]
Continue Reading "The Changing Landscape of Paid Search" »AdWords Updates Structured Snippets Headers and Adds Language Options
by James Svoboda | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.
Continue Reading "AdWords Updates Structured Snippets Headers and Adds Language Options" »Google AdWords Sunsetting Social Ad Extensions on December 10th
by James Svoboda | December 5th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Sunsetting Social Ad Extensions on December 10th
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.
Continue Reading "Google AdWords Sunsetting Social Ad Extensions on December 10th" »The Complete Guide to Google AdWords Structured Snippets Ad Extensions
Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]
Continue Reading "The Complete Guide to Google AdWords Structured Snippets Ad Extensions" »New Keywords Tab Segmentation Showing in Google AdWords Accounts
+Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]
Continue Reading "New Keywords Tab Segmentation Showing in Google AdWords Accounts" »Creating Linear Models that Lead to Successful PPC Campaigns
by James Svoboda | February 27th, 2014 | Posted in Conferences and Seminars, Pay Per Click, Portland Events | Comments (2)
Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it! View this […]
Continue Reading "Creating Linear Models that Lead to Successful PPC Campaigns" »Final Countdown To AdWords “E-Day”
July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]
Continue Reading "Final Countdown To AdWords “E-Day”" »Google Testing Combinations of Ads and Ad Formats in Image Search Results
by James Svoboda | July 13th, 2012 | Posted in Pay Per Click, Search Engines | Comments Off on Google Testing Combinations of Ads and Ad Formats in Image Search Results
In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the โRelated toโ Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test appears to be for SERP combinations with and without standard AdWords PPC […]
Continue Reading "Google Testing Combinations of Ads and Ad Formats in Image Search Results" »Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings
Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]
Continue Reading "Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings" »Google AdWords Keyword Tool Update: Adds New Features & Changes UI
by Paul Kragthorpe | February 28th, 2012 | Posted in Keyword Research, Tools & Software | Comments (6)
If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]
Continue Reading "Google AdWords Keyword Tool Update: Adds New Features & Changes UI" »