by James Svoboda | Feb 27, 2014 | Conferences and Seminars, Pay Per Click, Portland Events
Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns”. Here is...
by James Svoboda | Jul 12, 2013 | Pay Per Click
July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013,...
by James Svoboda | Jul 13, 2012 | Pay Per Click, Search Engines
In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test...
by James Svoboda | Jun 7, 2012 | Local Marketing, Pay Per Click
Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The...
by Paul Kragthorpe | Feb 28, 2012 | Keyword Research, Tools & Software
If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your...
