Posts Tagged ‘presentations’

Mar 20

Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide

by | March 20th, 2018 | Posted in Conferences and Seminars, Pay Per Click | Comments Off on Optimizing For Golden Results At Record Setting Speed – The 4 Hour PPC Analysis and Optimization Guide

    I was invited to speak at the recent SMX West by mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “Optimizing For Golden Results At Record Setting Speed – The 4 Hour […]

Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

Mar 10

The Portland Guide To PPC [presentation]

by | March 10th, 2017 | Posted in Conferences and Seminars, Local Marketing, Pay Per Click, Portland Events | Comments Off on The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments Off on Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments Off on Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments Off on PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

  I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments Off on From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

  I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization

  I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]

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