Yelp Adds New Business Categories
Tuesday, February 16th, 2010
Yesterday on their official blog, Yelp.com announced that they have launched new categories for business owners. The expansion is quite thorough and allows the niche business to separate themselves from some of the more general category listings. From “Disc Golf”, “Tattoo Removal”, “Window Installation”, “Lasik” and “Cosmetic Dentists”, there are now specific categories to match up with more specific user searches (see the complete list of 70 new categories below).
If you have not yet claimed your business listing on Yelp…well, what are you waiting for? Yelp is a fantastic way for local businesses to promote themselves to their community and allows business owners to gauge the pulse of how they are being received by their customers. Smart business owners will see definite benefits when they monitor their reviews, respond professionally to negative reviews, and interact positively with their current client base that utilizes Yelp.
If you find a reoccurring theme in your reviews, like your receptionist is frequently rude, your valet parking prices are too high, or cleanliness does not appear to be a priority, then these are all areas that can be addressed internally and if rectified will create a positive buzz and better customer experience. And most importantly…better reviews.



Anyone doubting the power and pull of social media needs look no further then the impromptu gathering last night / this morning at Portland’s Pioneer Courthouse Square, where through the power of Twitter and Facebook, a crowd of thousands showed up to hang out with the elusive and hilarious Dave Chappelle. 
While Bing might be promoting itself as the decision engine, Twitter could make a play for being known as the “Freedom Engine”. According to an article in the 