Archive for the ‘Social Media’ Category

Sep 11

Search & Social: a made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments (0)

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]

Jul 31

Google+: The Unsocial Network (for marketers)

by | July 31st, 2013 | Posted in Social Media | Comments (1)

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“. The basis of this […]

Mar 07

What You Need to Know About Facebook’s New News Feed

by | March 7th, 2013 | Posted in Social Media | Comments (1)

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both […]

Dec 10

BamCast Business and Marketing Podcast Interview

by | December 10th, 2012 | Posted in Social Media, WebRanking News | Comments (0)

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing. If you can get past a few “ums”, I think you will find that there is some good content and discussions about […]

Jun 12

7 Questions to Determine if Facebook Ads are Right for Your Business

by | June 12th, 2012 | Posted in Pay Per Click, Social Media | Comments (3)

Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]

Jan 31

Google, what the (bleep) are you doing?

by | January 31st, 2012 | Posted in Search Engines, Social Media | Comments (4)

Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding […]

Aug 11

OTLA Using Social Media Links & Resources

by | August 11th, 2011 | Posted in Conferences and Seminars, Social Media | Comments (1)

I recently had the privilege to speak at the Oregon Trial Lawyers Association (OTLA) 2011 Annual Convention in Bend, OR in a session titled “Using Social Media: Marketing and Messaging”. My dear friend Beth Bernard partnered me with David Sugerman, an attorney with a notable body of work practicing in Portland, Oregon. We had great […]

Jul 13

The First Paid Google +1 Popularity Building Unsolicited Email?

by | July 13th, 2011 | Posted in Social Media | Comments (5)

It was probably just a matter of time before someone tried to monetize Google’s +1 by selling them to webmasters either desperate for search engine attention or too naive to understand exactly the type of manipulation that Google frowns upon. In case you don’t quite understand what G considers a poor and manipulative practice, this […]

Apr 08

Bing’s Small and Powerful Social Media Marketing Move – Facebook “Like” Button Now on Home Page

by | April 8th, 2011 | Posted in Search Engines, Social Media | Comments (0)

In a progressive and highly tactical move, Bing has added a small and significant Social feature to their home page: the Facebook “Like” button. Bing is the first search engine to add the Like feature to their home page. In truth this is probably not even something that Google could do as they do not […]


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