29 Takeaways from MozCon 2014

by Paul Kragthorpe

This year was the first time I have been to MozCon. I can honestly say that I hope it won’t be my last!

As I was sitting and listening to the speakers, I thought to my self “I wonder how many people will be writing recap blogs about this?” Then Dr. Pete Meyers gave me a great idea while going over his presentation “How to Never Run Out of Great Ideas.” Now, when I say he gave an idea, I just mean that something in his presentation made something click in my head.

I figured there will be 101 different “What I learned from MozCon” and “MozCon 2014 Recap” posts, so I had to come up with something different, something unique, something no one had done before. With that, I came up with THE idea. And here it is.

29 (literal) Takeaways from MozCon 2014

Continue reading “29 Takeaways from MozCon 2014” »

PPC Bidding Strategies: from Foundational to Flexible

by James Svoboda

HeroConf 2014

HeroConf 2014 in Austin, Texas

 
HeroConf 2014 in Austin, Texas I'm Attending BadgeThis week I have the honor of presenting at the HeroConf in Austin, TX in the “More or Less: Flexible Bidding Strategies” session. My presentation for this session is entitled “PPC Bidding Strategies: from Foundational to Flexible“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

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Creating Linear Models that Lead to Successful PPC Campaigns

by James Svoboda

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

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Searchfest 2014: Your Guide to Eating & Drinking in Portland

by Chris Lister

WebRanking’s Guide for Eating & Drinking in Portland


SEMpdx’s Searchfest is right around the corner and WebRanking is excited to play a role in what we consider to be the best one day digital marketing conference anywhere. Our founder Tony Svoboda is on the SEMpdx’s board of directors, while our CEO James Svoboda will be speaking at Searchfest for the first time.

So, you might ask, what is WebRanking’s most tenured non-Svoboda contributing this year to make Searchfest awesome?

Glad you asked. Continue reading “Searchfest 2014: Your Guide to Eating & Drinking in Portland” »

The 5 Hard Truths of Content Development

by Chris Lister

It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog.

So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths You Need to Know Before Committing to Content Development.

#1. It Isn’t Supposed to be Easy

If good content was easy to create, you’d already have a blog filled with great posts and probably wouldn’t need to be reading this article.

The truth is that quality content is time consuming (don’t ask how long it has taken me to write this post). Good content requires creativity, diligence and commitment. Producing consistently good content should frequently be a pain in the ass.

But if you are a marketer, isn’t that why you got into this business? Didn’t you want to be creative, and produce consistently great work while adapting to new trends and strategies? Continue reading “The 5 Hard Truths of Content Development” »

2014 Minnesota Content Marketing Calendar

by James Svoboda

Minnesota Welcomes You

Minnesota Welcomes You!

Finding content inspiration can often be a lot like fishing for walleye. You can spend all day trolling the lake, dropping your line in every cove you find, only to end up with a string of sunnies. But when you find the right hole, and hook a big one, you know the work was all worth it.

To help you prepare for your next content outing, we’ve decided to help stock your tackle box with some fresh content bait. So we did some scouting and put together a calendar of Minnesota events to give you some ideas and help inspire your social media and content marketing for 2014. Continue reading “2014 Minnesota Content Marketing Calendar” »

2013 Holiday Toy Drive and Company Dinner

by Paul Kragthorpe

Cheers from WebRanking!

On December 8, 2013 in Minneapolis, the Minnesota WebRanking crew gathered once again in what is now becoming a tradition. We got together to celebrate the holidays, and a very successful 2013 for our company.

The Portland crew did not join us this year. We were fortunate to have them in Minnesota last year as all the stars aligned and schedules worked out perfectly to have them with us. Alas, the stars were crooked this year. But that didn’t stop us!

Continue reading “2013 Holiday Toy Drive and Company Dinner” »

The 2013 Local Search Ranking Factors Released

by Chris Lister

The 2013 Local Search Ranking Factors is released

Nobody knows Local Search like David Mihm, which is why each year’s Local Search Ranking Factors release is something that’s always anticipated by the search community. This year the 2013 Local Search Ranking Factors survey looks at general ranking factors, specific ranking factors, negative factors along with discussions and input from the experts.

And once again our very own James Svoboda was asked to participate as one of the experts for this annual survey. Continue reading “The 2013 Local Search Ranking Factors Released” »

Google+: The Unsocial Network (for marketers)

by James Svoboda

Search Snippet #8 - All Things Google Plus

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20′ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“.

The basis of this presentation is to look at Google+ from a unique perspective. It shows Google+’s impact on Google’s search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.

I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

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Final Countdown To AdWords “E-Day”

by James Svoboda

Keep Calm Its The Final CountdownJuly 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced.

Several studies have already shown that Google Enhanced campaigns are causing AdWords Cost-Per-Click rates to rise, and will increase even further on the 22nd when all campaigns will be auto-upgraded. If you have not yet upgraded your campaigns, you only have a little time left. I suggest doing so ahead of time so that you get your settings dialed in the way you want them, and not the way Google wants.

Continue reading “Final Countdown To AdWords “E-Day”” »

Top 25 Most Influential PPC Experts in 2013

by Chris Lister

#16 on the Top 25 Most Influential PPC Experts in 2013 list

We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made it into this year’s Top 25.

And what do you know….? Continue reading “Top 25 Most Influential PPC Experts in 2013” »

WebRanking is sponsoring WordCamp Minneapolis

by Chris Lister

WebRanking is sponsoring WordCamp Minneapolis!

WebRanking is proud to announce our sponsorship of WordCamp Minneapolis 2013, which is happening Saturday, April 27th at the Minneapolis Community & Technical College.

WordCamp is a conference that focuses on everything WordPress and features industry experts speaking on topics ranging from security, theme and plugin development, blogging 101, SEO and more.

As a sponsor, we are giving away 2 tickets to the event. If you live in the Twin Cities area and are interested, you can visit our Facebook page to enter.

For more information about the conference, speakers and schedule, please visit the WordCamp website.

Visual CRO: Optimizing CTAs for Focused Conversions

by James Svoboda

Im Speaking at Hero Conf 2013 in Austin Texas

I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates.

I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

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What You Need to Know About Facebook’s New News Feed

by Chris Lister

A thumbs up for Facebook’s newly designed news feed?

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed).

While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both as consumers and as businesses.
Some of the major changes which stood out in today’s announcement are:

Continue reading “What You Need to Know About Facebook’s New News Feed” »

2012 Holiday Toy Drive and Company Dinner

by Chris Lister

Cheers from WebRanking!

This past Sunday in Minneapolis, the entire WebRanking crew and immediate family were fortunate to have the opportunity to all be together to celebrate the holidays and what was a very successful 2012 for the company.

With offices in both Portland and Minneapolis, it isn’t often we have the chance for everyone to get together as a company, but with WebRanking sponsoring the LinkedMinnesota Holiday Extravaganza the next day, it presented us with the perfect opportunity to do so.

To kick off the evening’s festivities, we met up at a local toy store where we all took part in selecting and purchasing toys to donate to the outstanding Toys for Tots Foundation. As Christmas and the holidays is truly about the kids, this was a tremendous opportunity for us to give back and help brighten the Christmas experience for some very deserving children. Continue reading “2012 Holiday Toy Drive and Company Dinner” »