WebRanking is proud to announce our sponsorship of WordCamp Minneapolis 2013, which is happening Saturday, April 27th at the Minneapolis Community & Technical College.

WordCamp is a conference that focuses on everything WordPress and features industry experts speaking on topics ranging from security, theme and plugin development, blogging 101, SEO and more.

As a sponsor, we are giving away 2 tickets to the event. If you live in the Twin Cities area and are interested, you can visit our Facebook page to enter.

For more information about the conference, speakers and schedule, please visit the WordCamp website.

I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates.

I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

Continue reading “Visual CRO: Optimizing CTAs for Focused Conversions” »

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed).

While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both as consumers and as businesses.
Some of the major changes which stood out in today’s announcement are:

Continue reading “What You Need to Know About Facebook’s New News Feed” »

This past Sunday in Minneapolis, the entire WebRanking crew and immediate family were fortunate to have the opportunity to all be together to celebrate the holidays and what was a very successful 2012 for the company.

With offices in both Portland and Minneapolis, it isn’t often we have the chance for everyone to get together as a company, but with WebRanking sponsoring the LinkedMinnesota Holiday Extravaganza the next day, it presented us with the perfect opportunity to do so.

To kick off the evening’s festivities, we met up at a local toy store where we all took part in selecting and purchasing toys to donate to the outstanding Toys for Tots Foundation. As Christmas and the holidays is truly about the kids, this was a tremendous opportunity for us to give back and help brighten the Christmas experience for some very deserving children. Continue reading “2012 Holiday Toy Drive and Company Dinner” »

WebRanking is the platinum sponsor of the LinkedMinnesota 2012 Holiday Extravaganza.

This full day event is on December 17th at the Mall of America Hilton, in Bloomington, Minnesota. Attendees of LinkedMinnesota’s signature networking event can expect a day filled with speakers, learning, networking, socializing, lunch, cocktails and prizes. Bestselling author Jill Konrath and sales and marketing experts Sam Richter and John Baker are the featured keynote speakers. Continue reading “LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking” »

WebRanking is excited to welcome Tyler Purcell as the newest member of our Minneapolis marketing team!

Tyler, as a Digital Marketing Associate, will be focusing on Paid Search campaigns for our clients, while also lending a hand in other aspects of their online promotions.

As WebRanking continues to grow and work with a wide range of outstanding clients, Tyler’s arrival allows us to continue to offer ROI driven digital marketing campaigns without sacrificing the personalized service we’ve been known for since 1998.

2013 is already shaping into a fantastic year of growth for WebRanking and for our clients and we are happy to have Tyler onboard to help us continue down this road of future success.

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing.

If you can get past a few “ums”, I think you will find that there is some good content and discussions about the current state of online marketing, what it takes to be successful online, and how businesses of all sizes can utilize the internet to increase their bottom line. Continue reading “BamCast Business and Marketing Podcast Interview” »

I had the honor of presenting at MnSearch Presents: Local University Twin Cities on Friday September 28th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “Deep Dive Into Website Optimization“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Continue reading “Deep Dive Into Website Optimization” »

WebRanking is once again proud to be a sponsor of Ignite Portland, now in its 11th session.

What is Ignite Portland? Each presenter gets 5 minutes on stage with 20 slides that automatically rotate after 15 seconds. This event isn’t limited to just Portland, as Ignite events can be found all over the world. However, Portland has a long running tradition of putting on amazing Ignite events, with some of the most creative, informative, thought provoking and down right off the wall presentations out there.

Which is why we have been a continued sponsor for the past 3 Portland Ignite sessions.

Ignite Portland 11 is going to take place on Wednesday September 19th at the Bagdad Theater. This is a free event, but if you are interested in going, make sure to get there early as seats fill up quickly.

For more information about the event, and a list of the scheduled speakers and their presentations, visit IgnitePortland.org.

If you like this post and want to find others related to it, then follow me on Twitter: Follow @twistedlister

I had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Continue reading “The Past, Present and Future of SEO Landing Pages” »

When I opened my browser this morning (Google Chrome FTW!) and did a search on Google, I noticed that the Search Engine Result Page layout was quite different. I tried a couple searches to verify that it wasn’t a glitch in the matrix, and sure enough, I was seeing the new SERP with all my searches.

The additional links have moved from the left side of the SERP to the top, leaving a lot of extra space on the right side of a normal SERP. Could this mean expanded ads? That we won’t know for a while, but it does give more room for the page previews.

More Space for Images

Continue reading “Google Tests New SERP, Shifts Links to the Top” »

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages.

This test appears to be for SERP combinations with and without standard AdWords PPC Text Ads, as well as with product listing ads for searches that appear to be related to ecommerce products. The following screen captures show some of the combinations that were spotted today.

 
Keurig SERP with Both Text Ads and Product Listings Ads

This SERP contained both of the Google AdWords ad formats for Product Listings and Text Ads, with the Top 2 Text Ads loading a couple of seconds after the rest of the page did. That delay caused the product ads and images below to appear to “bump” down.

 
Keurig SERP with Product Listings Ads Only
Continue reading “Google Testing Combinations of Ads and Ad Formats in Image Search Results” »

Yes, Facebook is a big deal.

You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook.

And despite the recent IPO concerns, plummeting stock prices, and GM publicly stating that Facebook Ads don’t work, I’m here to tell you that yes they do indeed work, and that there are countless businesses out there that are profiting from their Facebook ads.

In fact, with the recent IPO, Facebook now has an even greater need to maximize revenues and will certainly be focusing more and more on their paid advertisements. This should lead to better integration, better management tools and increased visibility for your ads. Continue reading “7 Questions to Determine if Facebook Ads are Right for Your Business” »

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right.

The Location Ad Extension, with it’s grey pin, has morphed over time to look more and more like the Google+Local page pin (formerly known as Google Places pages). There are several theories as to why the free Google Places listings, AdWords PPC Ads, and even standard organic “free” listings, have started to look alike, and most people align with one of these two points of view:

A) To create a more unified experience for users between the organic search results and pay per click ads.

or…

B) To blend the look, format and function of the free and paid listings so that searchers can have a hard time making the distinction between them, thus reducing their ability to choose between which type of listing they would like to click on. Basically, tricking surfers into clicking on the higher listed ppc ads more often than the organic “free” listings that Google generates no revenue from.

The truth probably lies somewhere in between.

The following image should provide you with a good example of this. (click to enlarge)

Continue reading “Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings” »

Our latest #CROchat is an interview style with a Conversion Conversation with Carlos del Rio (@inflatemouse) from Unbounce. The following is the transcribed Streamcap from the live chat:

Continue reading “Conversion Conversation with Carlos del Rio [CRO Chat Streamcap]” »