Posts Tagged ‘company branding’

The Seven Deadly Sins of Company Blogging

Thursday, May 14th, 2009

Number SevenWe all know that blogs, when used properly, can be excellent tools for promoting your organization and expanding your client base, while providing insight into the interworking of your company. They are also an effective way to generate organic search engine exposure, and with the right content, quality inbound links for your website.

However, blogging is not something to be taken lightly, isn’t right for every organization, and if done incorrectly can actually harm your company’s online reputation and branding. Below are the 7 deadly sins of company blogging and what you can do to exorcise those demonic blog traits, and convert to an angelic blogosphere existence.
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