The Top 25 Most Influential PPC Experts of 2017
PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th.
It’s humbling to be recognized by others in your industry and a great honor to make the list. The rest of us here at WebRanking congratulate James for the prestigious accomplishment. He works hard to keep up with the latest updates, changes and strategies in PPC.
How does PPC Hero come up with their Top 25 Rankings?
“All metrics are normalized into a standard scale so that they can be compared and tallied using the same rubric. Some of the measurements we list below sound a little like apples and oranges, but we used a weighting and normalization scheme specifically to ensure that no single thing created a bias for any particular PPC expert.”
“The metrics we measured can be roughly defined as belonging to three categories:
– Traditional Influence: Speaking engagements, books, blog posts, webinars, podcasts (both frequency and variety of sites/conferences), etc.
-Social Impact: Influence measurement using tools like Moz’s awesome Social Authority metric.
-Vote Totals: The votes, nominations and enthusiasm of you, the PPC community!
All metrics were based on what the individual has done within the past year (June 2016 – May 2017).”
Once again, congratulations James!ADD COMMENT
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