Digital Marketing Update – November 2015

Welcome to WebRanking’s inaugural Monthly Digital Marketing Update. Each month we will be sharing with you the top news stories, statistics and insights from the world of digital marketing.

Digital Marketing Update - November 2015
Let’s get to it!

The Portlandia Guide to Conversion Rate Optimization

James recently had the honor of presenting to the SEMpdx group in Portland, Oregon on CRO. He dove into many of the aspects that influence human behavior and affect conversion rates. See the Presentation »

Google AdWords Turned 15 Years Old

October 28, 2015 was a milestone day for Google AdWords as it turned 15! We dug into the history of AdWords with this post. Check it out.

Marketing Stat of the Month

State of Mobile Commerce

More than half (52%) of shoppers plan to use a smartphone for holiday shopping this year before they visit a store, and a huge 82% of smartphone users will consult their phone while in a store. This is an increase of 37% from last year.

Digital News from Around the Web

Laptops In Big Decline, Smartphones “At Saturation” For Under 30 Crowd

This holiday season, more e-commerce transactions will take place on or be influenced by smartphones. Most retailers and e-commerce providers still aren’t entirely ready. Read more to see why »

Google Launches New Search Results Interface For Tablets

Google’s new tablet view uses a form of card-like results, a skinnier top bar navigation, and a lot of white space on the left and right of the search results.
Read more to see how it affects results »

Yahoo & Google Together Again In New Search Deal

Google is gaining back Yahoo market share for SEO & PPC from Bing. Wondering how this will affect organic and paid rankings? Read more to find out »

FAQ: All About The New Google RankBrain Algorithm

Google uses a machine learning technology called RankBrain to help deliver its search results. What’s known about RankBrain? Read more to find out »

Facebook Adds Public Posts To Search

Facebook sees 1.5 billion searches per day, has indexed over 2 trillion posts! How does that affect you and your company? Read more to find out »

Client Spotlight

Northwest Limousine is a family owned and operated business run by Ron and Karen McClintock. They are known for their friendly staff and superior service. If you are in the Portland area and are in need of a limousine or a town car, WebRanking highly recommends the amazing folks at Northwest Limousine.

Not only do they provide premier limousine service, but this holiday season they will also be taking guests on special wine tours and holiday light sightseeing trips around the Portland metro area.

WebRanking has been fortunate to work with Ron and Karen McClintock for close to 5 years, managing their PPC campaigns and landing pages. They have been a great client to work with.

“Northwest Limousine has been working with WebRanking for over 4 years. In that time, sales have improved by roughly 30%.” – Ron McClintock

WebRanking News

Holiday Prep & Toy Drive

We’re busy gearing up for the holidays. Preparing holiday text ads, ramping up budgets, and making sure our clients are ready for it.

We’re also preparing for our 4th annual Holiday Toy Drive. Every year we visit a local Toy Store and select presents for boys and girls to donate to the local Toys For Tots charity.

This year our Minneapolis branch will be stopping at ABC Toy Zone in Chanhassen.

Our Portland branch will be stopping at Oodles 4 Kids in Sellwood.

If you should have any questions about anything in this post, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister: call (503) 653.6134.