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Digital Marketing Update – July 2017

Who decided to put the 4th of July on a Tuesday this year? 2 off, 1 on, 1 off, 3 on…that’s a tough schedule to like! Anyhow, we hope you made it back to the office with all your fingers.


Let’s get down to business.

In this month’s digital update, we look at Site Structure, Consumer Journey, CTA Psychology, and more.

Marketing Stat of the Month

Impulse Buying & Persona’s

"Only 5.7% of all newly published pages will get to Google Top 10 within a year."

One of the hardest things to explain to people looking into SEO, is "when will my site start getting traffic?" Thank goodness for people like ahref’s who do good studies to really look into these kind of things. We tell people all the time SEO is a marathon. But once you get into that top 10, it’s smooth sailing…yet you need a strong mast to keep it going!



Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

YAY Parents!!!

You know sometimes it’s just plain difficult to come up with a trend or event but holy smokes, Parents Day!? That’s just a no brainer. We’ve all got them, some of us may be them, in any case we should think about thanking them!

What a unique opportunity for marketing here. Not everyone is going to be doing something for Parents Day, so this is your chance to stand out. Contact us if you need help or ideas of how to take advantage of this special day.


Bonus Trivia Question: True or False: On July 4th, 1776, the resolution of independence was approved in a closed session of Congress. (Keep reading for the answer)

Top Marketing Stories from Around the Web

The SEO Benefits of Developing a Solid Site Structure

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. Read on »


The Consumer Decision Journey In The Increasingly Complex Search Retail Marketplace. (Not Just For Retail Either)

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Search can strengthen your online retail strategy at every stage of the buyer journey. See the journey »

Crafting A Successful Holistic Search Approach

Integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. Read about holistic search »

The 7 Things You Must Know About the Psychology of Calls to Action

Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action. Create compelling CTA’s »

6 Abandoned Cart Email Tactics That Will Recover Abandoned Visitors

In this post, you’ll learn exactly how to write good abandoned cart emails that will lower your cart abandonment rate and increase revenue. See how »

How To Rank For ‘Position 0’ In 3 Simple Steps: A Featured Snippets Primer.

What is a featured snippet, and how can you position your content to rank for one? This article explains this search feature and provides tips for optimizing your pages for it. Read about Featured Snippets »

Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

For the past several years Google AdWords has been releasing new ad extensions that were meant to expand the details that advertisers can "Add-On" to their various ads. Ad Extensions including Sitelinks, Callouts and Review Extensions, while limited in their own right, each provide more ad copy for ads that have an ad rank high enough to be listed in the top 4 spots of search results. Learn about Structured Snippets »


WebRanking News

Why Picking Up a Digital Marketing Agency Shouldn’t be like a Tinder Date


If you are looking for a real partnership, entering a relationship with a Digital Marketing Agency shouldn’t be a quick decision. You need to do your due diligence and ask yourself important questions. Read more »

The New Normal of Paid Search Ads

SMX Advanced 2017 Speaker James Svoboda

Learn about all the significant changes in paid search over the past year through James’ presentation he gave at SMX Advanced Seattle in June. See the Presentation »

2017 SLC|SEM Digital Marketing Conference (DMC)


James will be speaking at the SLC|SEM Digital Marketing Conference in Salt Lake City, Utah that runs September 14-15, 2017. Interested in going? Register online »

Confluence – The Complete Digital Marketing Conference


After SLC|SEM James will be speaking at Confluence in Oklahoma City, Oklahoma. Confluence runs September 14-15, 2017 as well. Interested in going?

Register online (use discount code confluence10 to get 10% off admission) »

Client Spotlight


Since June 2012, we’ve been working with DuraTech Industries. We manage their Pay-Per-Click campaigns.

DuraTech Industries markets over 20 wood grinding & chiping products through its North American and international dealer network. Check out today!

Bonus Trivia Answer: FALSE: The date shown on the Declaration of Independence is July 4, 1776 however Congress approved of the resolution on July 2, 1776. Sorry, I kind of tricked you with the wording. Another bit of interesting trivia is that most historians think the Declaration was actually signed on August 2nd, 1776, nearly a month after its adoption and not on July 4th as is commonly believed. (source)

If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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Reader Comments

  • Emmerey Rose | July 17, 2017

    Awesome articles you listed here Chris. I now have a bunch to read! 🙂 By the way, do you post this updates on a monthly basis?

    • James Svoboda | July 27, 2017

      Yes, we post monthly updates at the beginning of each month.

  • Marcin Kordowski | July 25, 2017

    Thanks for interesting list of articles especially for “Impulse Buying & Persona’s” It is something I will add to my checklist in the Content Strategy implementation. Regards,

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