Digital Marketing Update – December 2015
Happy Holidays! Welcome to WebRanking’s Monthly Digital Marketing Update. Once again we are sharing with you the top news stories, statistics, and insights from the world of digital marketing.
As 2015 draws to a close, we want to thank our clients, colleagues, partners and newsletter readers for helping make this year another success. We wish you the happiest of holidays and look forward to all that 2016 has in store.
Google AdWords Sunsetting Social Ad Extensions
Google retired the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years.. Read More »
From Keywords to Content
James had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota. His presentation was a “delicious” take on keyword research and content strategy for blogging. Read more »
PPC for Content Marketing
James also presented at the D/FW SEM annual State of Search Conference in Dallas, TX on PPC. He gave a deep dive into using PPC advertising for promoting content to produce engagement, social shares and conversions. Read more »
Marketing Stat of the Month
Mobile Matters
Mobile doesn’t just matter to search engines. 61% of people are more likely to contact a local business if they have a mobile optimized site. See why »
Digital News from Around the Web
One-fifth of Americans report going online ‘almost constantly’
As smartphones and other mobile devices have become more widespread, some 21% of Americans now report that they go online “almost constantly,” according to a Pew Research Center survey. Read more »
11 Ways to Increase the ROI of your Content Marketing
This infographic from Pure Chat and Clearvoice called Drive Sales with Content provides 11 tips to refocus your effort on driving sales. Read more »
Local SEO: 9 Ways To Take Advantage of “Near Me” Search
Google searches that include terms like “near me” or “nearby” have doubled since 2014, with 80 percent coming from mobile. How does this affects your local business? Find out how »
SEO Trends That Will Affect Your Traffic
Given the real-time nature of searches and how Google may decide to rank web pages tomorrow, you need to get prepared beforehand by expanding your brand’s social media presence. Read more »
Google Releases The Full Version Of Their Search Quality Rating Guidelines
For the first time, Google has released the full version of its Search Quality Raters guidelines and handbook. It is 160 pages of wonderful SEO knowledge. View the Guidelines »
Client Spotlight
Hanger Store provides a quality selection of garment and apparel hangers.
They are an ecommerce client that sells Wooden, Metal, and Padded hangers for Men, Women, and Children.
Each year around this time they have a holiday sale where all their products are 10% off!
WebRanking has had the pleasure of working with John Weise at HangerStore.com for over 6 years, managing their SEO and PPC campaigns. They have been an awesome client to work with.
WebRanking News
Toys for Tots
Holiday campaigns are in full swing for our clients, and numbers are looking good so far.
We’ve also completed our 4th annual Holiday Toy Drive.
Once again this year our Minneapolis branch stopped at ABC Toy Zone in Chanhassen.
Our Portland branch stopped at Oodles 4 Kids in Sellwood.
If you should have any questions about anything in this post, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister: (503) 653.6134.
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