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Digital Marketing Update – August 2017

Summer just started, so why does it feel like it is almost over? Or is it just us that feels this way? Whatever the case, let’s dig into our newsletter.

In this month’s digital update, we look at Message Match, SEO’s Place in the Timeline, Google Algorithms, and more.


Dig in!

Marketing Stat of the Month

"Message Match" Can Lift Conversion Rates

A fairly straightforward process of:
   » Figuring out who your customers are
   » What they want
   » And how they want it

Align all of the critical variables (thereby making your "messages match") in order to improve the visitors experience. If done correctly, you should improve your bottom line; in the end, one client saw a 69.39% cost per conversion decrease with a 212.74% conversion rate lift.


Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

Labor Day (or Labour)

The first celebrated US Labor Day was on Tuesday, September 5, 1882 in New York City, planned by the Central Labor Union.

It falls on Monday, September 4th this year. Depending on how it works in your area, school may start before or after Labor Day. That means getting those back-to-school sales up and running should be a priority for you.

Labor Day

Bonus Trivia Question: True or False: Oregon was the first state to celebrate Labor Day as a legal holiday in 1887. (Keep reading for the answer)

Top Marketing Stories from Around the Web

3 Reasons SEO Belongs at the Beginning of a Project, Not the End

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Read on »


A Significant Google Algorithm Update Likely Occurred on June 25

RankRanger says this appears to be a long running update, the likes of which has not been seen since October 2016. Analysis from RankRanger indicates Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10. Who was affected? »

URLs are UI

So many folks spend time on their CSS and their UX/UI but still come up with URLs that are at best, comically long, and at worst, user hostile. See Why »

How Often To Post On Social Media? [Proven Research From 14 Studies]

Posting once on social media every day will get you some engagement, shares, and traffic. But wouldn’t scheduling two social media messages a day get you even bigger results? What about three? See how often to post »

Google to Reportedly Redesign its Home Page in the Near Future

Google’s signature home page, consisting only of a logo and a search bar, is set to be replaced by a home page that more closely resemble the home page on its iOS and Android app. See What Else will Change »

Developing Content for the Customer Journey

SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. What Content Matters »

Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

A Walk Through Guide to Mobilizing Your Site

Marketing a site is tough, it’s even tougher when the site isn’t mobile friendly.

It’s been a year and a half almost since Google said that mobile really matters, especially when it comes to search results. But believe it or not, there are still websites out there that are not mobile friendly. We developed a guide to walk you through the steps to make your site responsive so it passes the Google Mobile Friendly test. See how to Make Your Site Mobile Friendly »


WebRanking News

Top 25 Most Influential PPC Experts of 2017


PPC Hero just released their annual "Top 25 Most Influential PPC Experts" list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th. See the Full List »

2017 SLC|SEM Digital Marketing Conference (DMC)


James will be speaking at the SLC|SEM Digital Marketing Conference in Salt Lake City, Utah that runs September 14-15, 2017. Interested in going? Register online »

Confluence – The Complete Digital Marketing Conference


After SLC|SEM James will be speaking at Confluence in Oklahoma City, Oklahoma. Confluence runs September 14-15, 2017 as well. Interested in going?

Register online (use discount code confluence10 to get 10% off admission) »

Client Spotlight


Although we covered them in our April edition, we are proud to announce that Brian Cafaro, MD, MHA with Balance Hormone Center has expanded his company into Oklahoma. We manage his Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) and Content Marketing efforts now for both locations.

We’ve recently put together a case study showing their success while working with us, here’s a preview of results they’ve seen following year over year increases in organic lead conversions:


View the full case study »

Balance Hormone Center is an age management practice that specializes in improving the quality of life of our patients through hormone replacement therapy. They strive to make the rest of your life, the best of your life! If you’re near Gilbert, Arizona or Norman, Oklahoma and are interested in how Brian can help you, check out or today!!

Bonus Trivia Answer: TRUE: As covered last year, Oregon was the first state to celebrate Labor Day as a legal holiday in 1887. (source)

If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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