In this month’s digital update, we look at demographic targeting, an upcoming Google update for Mobile, cross-device targeting, and how heatmaps reveal visitor behavior. Plus, we’ve got a sneak peak into how marketers do keyword research to help grow your SEO & PPC campaigns.

Come along for a quick read!

One of the great perks of this job is working with some truly outstanding clients. James and I recently had the pleasure of traveling up to the Upper Peninsula of Michigan to visit with one of these clients, as our journey took us north to the Island Resort and Casino.

James and Chris meet with Susan and Robin from the Island Resort & Casino

Overall we had a productive day of strategic meetings with the marketing team while also enjoying the opportunity to check out the new Island Drift Spa, the new T McC’s Sport Bar and also getting a tour of the progress being made on the new Sage Run Golf Course, which is scheduled to open in late next year.

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid.

James Svoboda presenting on PPC Account Structures at SMX East 2016 in New York City

My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools”. It’s a deep look into many of the aspects of how we here at WebRanking build paid search campaigns.

In this month’s digital update, we look at the numbers behind overall awareness of paid search ads, an upcoming Google ranking penalties for “pop ups”, the evolution of search and Facebook’s plan to show ads to those who are using adblockers.  Plus, we’ve got an in-depth look at what exactly Remarketing is, along with a deep dive into how scripts are affecting your page speed and possibly your rankings.

And, begin!

Run the PageSpeed Insight Tool on a page on your website, and you’ll see how well your page scores. But what you won’t see is how certain things really affect your site…like by how much they’re truly affecting the score.

We’re going to take a look at how different scripts affect it. Let’s see!

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Ready, set, let’s go!

WebRanking is pleased to announce that we have been selected to be a Premier Google Partner. This is a great honor, as only a very tiny percentage (trust us, it is small) of Google Partners are given the distinction of being a “Premier” partner.

Top 25 Most Influential PPC Experts of 2016

 
PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year.

#15 on the Top 25 Most Influential PPC Experts in 2016 list

It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this prestigious accomplishment. It’s quite humbling

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Dive on in!

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!

James Svoboda presented at SMX Advanced 2016 in Seattle.

 
While I was originally there to present for the 9 Billion Ads of Paid Search session, the nice folks at Bing Ads asked me to join their Search Hacks session with some of my favorite PPC people Melissa Mackey and Christi Olson. They podcasted it and I’ll be sharing it with you when I find a copy.

9 Billion Ads of Paid Search session at SMX Advanced 2016.

 
The venerable Matt Van Wagner moderated the 9 Billion Ads session for which my presentation is titled “The Changing Landscape of Paid Search“. It’s a detailed look at the recent changes in search marketing and how they affect pay per click search ads.