It has officially been a year since we launched our first newsletter! We’re very excited that you’re still with us, and we look forward to another great year!

In this month’s digital update, we look at Google’s new click-to-message, shopping on instagram, and understanding your online audience.

Get your thanksgiving forks ready, cause we’re about to dig in!

WebRanking was on the road again in October as we headed to the land of hockey, maple syrup and the Mounted Police for a visit with our good friends at Superior Glove.

A stop at Superior Glove’s headquarters.

Superior has been a client for well over a decade, so our trip up there is always more than just a client visit, it is a chance to meet up with old friends. While our trip was short, we were able to meet face to face with the newest members of their growing internal marketing team, while also going over campaign results, strategies and a detailed review of the structure and design of their new website.

In this month’s digital update, we look at demographic targeting, an upcoming Google update for Mobile, cross-device targeting, and how heatmaps reveal visitor behavior. Plus, we’ve got a sneak peak into how marketers do keyword research to help grow your SEO & PPC campaigns.

Come along for a quick read!

One of the great perks of this job is working with some truly outstanding clients. James and I recently had the pleasure of traveling up to the Upper Peninsula of Michigan to visit with one of these clients, as our journey took us north to the Island Resort and Casino.

James and Chris meet with Susan and Robin from the Island Resort & Casino

Overall we had a productive day of strategic meetings with the marketing team while also enjoying the opportunity to check out the new Island Drift Spa, the new T McC’s Sport Bar and also getting a tour of the progress being made on the new Sage Run Golf Course, which is scheduled to open in late next year.

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid.

James Svoboda presenting on PPC Account Structures at SMX East 2016 in New York City

My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools”. It’s a deep look into many of the aspects of how we here at WebRanking build paid search campaigns.

In this month’s digital update, we look at the numbers behind overall awareness of paid search ads, an upcoming Google ranking penalties for “pop ups”, the evolution of search and Facebook’s plan to show ads to those who are using adblockers.  Plus, we’ve got an in-depth look at what exactly Remarketing is, along with a deep dive into how scripts are affecting your page speed and possibly your rankings.

And, begin!

Run the PageSpeed Insight Tool on a page on your website, and you’ll see how well your page scores. But what you won’t see is how certain things really affect your site…like by how much they’re truly affecting the score.

We’re going to take a look at how different scripts affect it. Let’s see!

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Ready, set, let’s go!

WebRanking is pleased to announce that we have been selected to be a Premier Google Partner. This is a great honor, as only a very tiny percentage (trust us, it is small) of Google Partners are given the distinction of being a “Premier” partner.

Top 25 Most Influential PPC Experts of 2016

 
PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year.

#15 on the Top 25 Most Influential PPC Experts in 2016 list

It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this prestigious accomplishment. It’s quite humbling