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Google Officially Launches New Logo and Search Page Layout

Written by James Svoboda

Search Engines

May 6, 2010

Google New SERPs Navigation

Google New SERPs Navigation


 
It’s official! Google has officially launched their new search engine result pages (SERPs) format and also an updated and cleaner looking logo.

We first noticed Google testing their new SERPs format back in April.

Since then we have been left to wonder if and when the new search page layout would go live ad if there were any changes that would be made to their format as well.

It appears that the only thing missing from the early tests is the “Not Entirely Unlike” section.

From “Not Entirely Unlike” to “Something Different”

Google SERP Test: "Not Entirely Unlike"

Test SERP: Not Entirely Unlike

New SERPs: Something Different

New SERPs: Something Different

Google Logos – Then and Now

Googles Original Logo

Google's Original TM Logo

Google's New Logo

New Cleaner Looking Google Logo

From the Official Google Blog about the logo changes:

In addition to the left-hand side changes, we’ve updated our look and feel in terms of our color palette and our logo. These changes are slight, keeping our page minimalist and whimsical, but make our overall look more modern.

I definitely like the new logo and would have to agree with their assessment.

They have incorporated many of the same Search Options that were previously, and many currently still are, located at the top of the pages.

SERPs Side Navigation and Top Dropdown

SERPs Side Navigation and Top Dropdown

Google Search Options Navigation

Search Options Navigation

Search Options


You can toggle to show “More” or “Fewer” Search Options.

  • Everything
  • Images
  • Videos
  • Maps
  • News
  • Shopping
  • Books
  • Blogs
  • Updates
  • Discussions
  •  
     

    Filter and Views


    You can toggle to show “More” or “Fewer” Search Tools.

    Filters, Views and Calendar

    Filters, Views and Calendar

    Any time

  • Latest
  • Past 24 hours
  • Past week
  • Past month
  • Past year
  • Custom range…
  • The Custom Range Option lets you choose a date range “From:” a specific date “To:” a specific date. A calendar will even pop-up to assist you select the dates.

    All results

  • Social
  • Nearby
  • All results

  • Visited pages
  • Not yet visited
  • Standard view

  • Related searches
  • Wonder wheel
  • Timeline
  • Standard results

  • Sites with images
  • Fewer shopping sites
  • More shopping sites
  • Page previews
  • Translated search
  •  

    Full Image of the New Google Search Engine Result Page


    New Google Search Engine Results Pages Layout

    New Google Search Engine Results Pages Layout (SERPs)

     
    Share your thoughts on the new google search result pages layout and logoWhat do you think of the New Google Search Engine Result Page Layout and cleaner logo? Do these SERPs work for you? Feel free to share your thoughts.

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