“Digital transformation” has drastically changed the financial services industry over the past decade. And as digital technology integrates into every area of business, the pace of change isn’t slowing down.
First, Fintechs disrupted the industry. Now it’s “techfins”—technology companies like Amazon and Apple—elbowing their way into banking as the next disruptors. Add to that the revolutionary potential of AI, biometrics and other technologies, and it’s easy to understand why credit unions are searching for ways to adapt, thrive and stand out from the crowd.
Digital marketing, when done holistically, gives credit unions plenty of opportunities to grow their business. But what is digital marketing for credit unions? Which digital marketing strategies actually deliver results?
In this article, we’ll answer those questions and more, all with an eye toward helping your credit union embrace digital marketing strategies and tactics to enable your CU to keep pace in an ever-changing environment.
What Is Digital Marketing for Credit Unions?
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