We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out.

I placed a made up word in various parts of the source code of several different pages to see if I could get my pages to show up in search results for that term in Google. Here are the places I tried:

• Image Alt
• Class or ID Attributes
• Title Attribute
• Meta Title
• Meta Description
• Meta Keywords
• < !–comment– >
• A Hidden Element
• A Javascript Written Element
• Words that are part of an image

I used each of these only 1 time per page. I wanted to make sure I didn’t have any skewed results. Let’s see how they did!

The April showers are gone, now we’re looking forward to the May flowers!

In this month’s digital update, we look at Voice Search, HTTPS, Facebook vs Google Ads, and more.

Let’s spring right into it!

The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.

Hopping right on past the first quarter of 2017, we hope you are all having as great a year as we are!

In this month’s digital update, we look at Social Preference, State of Searcher Behavior, Facebook Reactions, and more.

Let’s HOP to it!

”And you may find yourself behind the wheel of a large automobile. And you may find yourself in a beautiful house, with a beautiful wife…and you may ask yourself well…how did I get here?” – Talking Heads, “Once in a Lifetime”

I have the beautiful wife.

My house is nice, although too many paternity-leave hours spent holding a sleeping baby and watching HGTV leaves me doubting just how beautiful it is.

I drive a nice mid-sized automobile. I’m an Oregonian, I don’t do large vehicles.

So…how did I get here?

Or better yet…why am I still here?

WebRanking’s 2006 Christmas Party – Look at How Young We Looked!

GoTo.com, a ground-breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fanfare.

This time it’s billing itself as “A human-powered search platform” with Organic search results instead of Paid listings.

GoTo.com Searches Again!

What a difference a space makes.

Since 1998, we’ve been WebRanking (one word, capital W, capital R). You know, those friendly digital marketing fellas that help businesses find online success (that’s us below).

Most of the WebRanking (one word) crew after we “escaped” from the Sherlock Room.

However, if you are reading this, there is a good chance you are here because of those other guys: The two-word Web Ranking that keeps showing up on your Caller ID over and over again. The annoying people that are calling your home phone repeatedly, but don’t leave a message. The ones who when you do pick up are trying to sell you a free home security system, or some other too good to be true offer.

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally.

The Portland Guide to PPC

My presentation for this session is titled “The Portland Guide To PPC”. In it I take a good look into many of the aspects and considerations that we account for when building high performing and deeply segmented Local PPC campaigns, and all from a uniquely Portland point of view.

We feel the luck of the Irish this month! We’re lucky to have fantastic clients, a great team of employees, and a great base of newsletter subscribers!

In this month’s digital update, we look at 2017 Ranking Factors, How to Hire a Good SEO, and more.

Head with us to the end of the rainbow and look for treasure!

Finding transparent and straight-forward advice from Google and Bing can often be a challenge. We’ve come to expect search engines to parse information in small bite sized morsels. This often leaves us trying to find the deeper, hidden meaning.

So, it was quite refreshing when Google offered up advice to business owners on assessing and hiring SEO experts and agencies in the form of this video.