SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!
While I was originally there to present for the 9 Billion Ads of Paid Search session, the nice folks at Bing Ads asked me to join their Search Hacks session with some of my favorite PPC people Melissa Mackey and Christi Olson. They podcasted it and I’ll be sharing it with you when I find a copy.
The venerable Matt Van Wagner moderated the 9 Billion Ads session for which my presentation is titled “The Changing Landscape of Paid Search“. It’s a detailed look at the recent changes in search marketing and how they affect pay per click search ads.