Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!

James Svoboda Speaking at SMX Advanced 2016 in Seattle

James Svoboda presented at SMX Advanced 2016 in Seattle.

 
While I was originally there to present for the 9 Billion Ads of Paid Search session, the nice folks at Bing Ads asked me to join their Search Hacks session with some of my favorite PPC people Melissa Mackey and Christi Olson. They podcasted it and I’ll be sharing it with you when I find a copy.

SMX Advanced - 9 Billion Ads of Paid Search

9 Billion Ads of Paid Search session at SMX Advanced 2016.

 
The venerable Matt Van Wagner moderated the 9 Billion Ads session for which my presentation is titled “The Changing Landscape of Paid Search“. It’s a detailed look at the recent changes in search marketing and how they affect pay per click search ads.

Apr 25

48+ Takeaways from HeroConf Philadelphia 2016

by | April 25th, 2016 | Posted in Conferences and Seminars | Comments Off on 48+ Takeaways from HeroConf Philadelphia 2016

No MozCon for me this year, but I did make it to Philadelphia for my first HeroConf. The conference was amazing and so was the SWAG.
48+ Takeaways from HeroConf Philadelphia 2016
Let’s not waste any time, let’s dig right in and review the 48+ items from HeroConf. (48 plus because I didn’t count things in the first aid kit as individual items)

48+ (literal) Takeaways from HeroConf Philadelphia 2016

Apr 13

Join Us at SMX Advanced 2016 in Seattle

by | April 13th, 2016 | Posted in Conferences and Seminars, WebRanking News | Comments Off on Join Us at SMX Advanced 2016 in Seattle

This year I have the honor of being invited to speak at SMX Advanced 2016 and I’d love it if you joined me!

James Svoboda Speaking at SMX Advanced 2016 in Seattle

James Svoboda will be presenting at SMX Advanced 2016 in Seattle.

SMX Advanced 2016 Speaker BadgeSMX Advanced in the premier Search Marketing conference. It’s held every year in June in Seattle, Washington. This year it’s from Wednesday June 22nd to Thursday the 23rd.

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Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments Off on Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process.

Forecasting and Foreshadowing Content Needs through Research Analysis and Planning - 2016 MnSearch and MWMC Search Marketing Workshop

Forecasting and Foreshadowing Content Needs through Research Analysis and Planning – MnSearch and MWMC Workshop

My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

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