SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!

James Svoboda presented at SMX Advanced 2016 in Seattle.

 
While I was originally there to present for the 9 Billion Ads of Paid Search session, the nice folks at Bing Ads asked me to join their Search Hacks session with some of my favorite PPC people Melissa Mackey and Christi Olson. They podcasted it and I’ll be sharing it with you when I find a copy.

9 Billion Ads of Paid Search session at SMX Advanced 2016.

 
The venerable Matt Van Wagner moderated the 9 Billion Ads session for which my presentation is titled “The Changing Landscape of Paid Search“. It’s a detailed look at the recent changes in search marketing and how they affect pay per click search ads.

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Let’s get into it!

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

It all starts here!

No MozCon for me this year, but I did make it to Philadelphia for my first HeroConf. The conference was amazing and so was the SWAG.

Let’s not waste any time, let’s dig right in and review the 48+ items from HeroConf. (48 plus because I didn’t count things in the first aid kit as individual items)

48+ (literal) Takeaways from HeroConf Philadelphia 2016

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Let’s see what’s new.

This year I have the honor of being invited to speak at SMX Advanced 2016 and I’d love it if you joined me!

James Svoboda will be presenting at SMX Advanced 2016 in Seattle.

SMX Advanced in the premier Search Marketing conference. It’s held every year in June in Seattle, Washington. This year it’s from Wednesday June 22nd to Thursday the 23rd.

Save 10% Off Your Registration

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Shall we continue?

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process.

Forecasting and Foreshadowing Content Needs through Research Analysis and Planning – MnSearch and MWMC Workshop

My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.

Let’s dive right in.

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates