by James Svoboda | Jun 30, 2016 | Conferences and Seminars, Pay Per Click
SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two! While I...
by James Svoboda | Dec 5, 2015 | Pay Per Click
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use. The fallowing notice recently started appearing in AdWords accounts notifying advertisers that “Starting December 10, 2015, social...
by James Svoboda | Jun 28, 2011 | Pay Per Click, Tools & Software
In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers...
by James Svoboda | Jul 16, 2010 | Keyword Research, Pay Per Click
Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in...
by James Svoboda | Jun 23, 2010 | Keyword Research, Pay Per Click
First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well,...