Posts Tagged ‘paid search’

Top 25 Most Influential PPC Experts of 2017

PPC Hero just released their annual “Top 25 Most Influential PPC Experts” list for 2017. Our very own James Svoboda made the list again for the 4th time, this year ranking 19th. It’s humbling to be recognized by others in your industry and a great honor to make the list.

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

The Portland Guide to Pay Per Click Advertising

The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Top 25 Most Influential PPC Experts of 2016

  PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year. It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this […]

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Google AdWords Sunsetting Social Ad Extensions on December 10th

Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.

Top 25 Most Influential PPC Experts of 2014

  PPC Hero just published their yearly “Top 25 Most Influential PPC Experts” list for 2014. Congratulations to our very own James Svoboda for making the list again at #15 this year. Up 1 from #16 last year.

Top 25 Most Influential PPC Experts in 2013

  We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made […]

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]