by Paul Kragthorpe | May 23, 2017 | Search Engine Optimization
We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out. I placed a made up word in various...
by James Svoboda | Aug 11, 2015 | Pay Per Click
+Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different...
by Paul Kragthorpe | Feb 28, 2012 | Keyword Research, Tools & Software
If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your...
by James Svoboda | Jul 16, 2010 | Keyword Research, Pay Per Click
Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in...
by James Svoboda | Jun 23, 2010 | Keyword Research, Pay Per Click
First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well,...