Posts Tagged ‘Keywords’
May 23
We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out. I placed a made up word in various parts of the […]
Continue Reading "Does Google Index My Keyword Placed in XYZ Location?" »
Mar 02
We feel the luck of the Irish this month! We’re lucky to have fantastic clients, a great team of employees, and a great base of newsletter subscribers! In this month’s digital update, we look at 2017 Ranking Factors, How to Hire a Good SEO, and more. Head with us to the end of the rainbow […]
Continue Reading "Digital Marketing Update – March 2017" »
Feb 03
We’d like to send out our love and best wishes to our readers and clients here on this wonderful month of February. Thanks for sticking with us, we truly appreciate it! In this month’s digital update, we look at Choosing an SEO Company, Siloing, Local Authenticity, Security, and more. Let’s dance, shall we?
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Sep 30
I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]
Continue Reading "Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools" »
Feb 26
I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.
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Nov 14
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]
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Aug 11
+Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]
Continue Reading "New Keywords Tab Segmentation Showing in Google AdWords Accounts" »
Feb 28
If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]
Continue Reading "Google AdWords Keyword Tool Update: Adds New Features & Changes UI" »
Jul 16
Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]
Continue Reading "Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad" »
Jun 23
First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]
Continue Reading "Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior" »