Posts Tagged ‘Keywords’

May 23

Does Google Index My Keyword Placed in XYZ Location?

by | May 23rd, 2017 | Posted in Search Engine Optimization | Comments Off on Does Google Index My Keyword Placed in XYZ Location?

We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? I decided to find out. I placed a made up word in various parts of the […]

Mar 02

Digital Marketing Update โ€“ March 2017

by | March 2nd, 2017 | Posted in Digital Marketing Updates | Comments Off on Digital Marketing Update โ€“ March 2017

We feel the luck of the Irish this month! We’re lucky to have fantastic clients, a great team of employees, and a great base of newsletter subscribers! In this month’s digital update, we look at 2017 Ranking Factors, How to Hire a Good SEO, and more. Head with us to the end of the rainbow […]

Feb 03

Digital Marketing Update โ€“ February 2017

by | February 3rd, 2017 | Posted in Digital Marketing Updates | Comments Off on Digital Marketing Update โ€“ February 2017

We’d like to send out our love and best wishes to our readers and clients here on this wonderful month of February. Thanks for sticking with us, we truly appreciate it! In this month’s digital update, we look at Choosing an SEO Company, Siloing, Local Authenticity, Security, and more. Let’s dance, shall we?

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments Off on Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments Off on Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments Off on From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

  I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]

Aug 11

New Keywords Tab Segmentation Showing in Google AdWords Accounts

by | August 11th, 2015 | Posted in Pay Per Click | Comments (1)

  +Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]

Feb 28

Google AdWords Keyword Tool Update: Adds New Features & Changes UI

by | February 28th, 2012 | Posted in Keyword Research, Tools & Software | Comments (6)

If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]

Jul 16

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

by | July 16th, 2010 | Posted in Keyword Research, Pay Per Click | Comments (28)

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Jun 23

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

by | June 23rd, 2010 | Posted in Keyword Research, Pay Per Click | Comments (16)

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

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