A few days ago, we received a request for a quote for ranking a handful of very specific keyword phrases.
As it was towards the end of the day, I responded back to the lead letting him know that we don’t give quotes for ranking specific keywords, that we don’t have set in stone one size fits all pricing and that each quote is typically backed by a quick site audit and competitive analysis, which I would be happy to provide.
I asked if we could schedule a time to talk the next day, so that I could learn more about their company, their online goals, and what they ultimately were looking to achieve through SEO.
Their response: “Well please provide me with a quote of what I can expect then because every other company we contacted seems more flexible with what they can offer”
Picking an Digital Marketing Agency isn’t as simple as swiping left or right.
More flexible? Um, ok. Great if you are a gymnast or yoga enthusiast, but not necessarily a key trait for selecting an SEO agency. Is flexibility something you want out of your accountant, lawyer or doctor?