Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.

Facebook Usage Down in United States via Infinite Dial Research Study

For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. This revelation comes through a recently released report from the folks at Shareaholic who track web visits.

Search Engine vs Social Media Traffic Report by Shareaholic

Love us or hate us, it’s February, the month of love, and we just want to say we love all of you who read our newsletter and trust us with your business!

In this month’s digital update, we look at the new Search Console, the Future of Link Building, PPC Managment, and more.

Read on, you’ll love it.

Time to get those erasers ready, it’s now 2018. That’s right, for the first few days of the month, you’ll keep on writing 2017, but you’ll have to either erase that or scribble over it…don’t act like that’s not true!

In this month’s digital update, we look at some of the Top Marketing Stories of 2017, Net Neutrality, Big Data, and more.

Start your resolutions here, with us!

*December 2017 Update for gtag.js

Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are:

• PDF Downloads – <a href="someurl.pdf">Download my PDF</a>
• Mailto (Email) Links – <a href="mailto:[email protected]">Email Me</a>
• Phone Links – <a href="tel:+18885556792">Call Me</a>

There are a couple ways to track these. You can use Google Tag Manager to create a tag then make a rule. I’m not yet a GTM expert. I personally like good old fashioned jQuery.

How It Used To Be Done

As 2017 comes to a close, we want to thank our clients, colleagues, partners and newsletter readers for helping make this year another success. We wish you the happiest of holidays and look forward to all that 2018 has in store!

In this month’s digital update, we look at new Google AdWords features, Keyword Clustering, Inbound Links, and more.

Let’s end 2017 in style!

Once again we have to give thanks to our clients and subscribers! Without you, we wouldn’t be where we are today! Thank you!

In this month’s digital update, we look at review stars in the SERP’s, organic listings losing ground, mobile-first indexing, and more.

Get your bibs ready, it may get messy!

It’s the start of the 4th Quarter, the game is on the line. We need to make sure our marketing efforts lead us to victory before time runs out!

In this month’s digital update, we look at Twitter Tweet Length, Pillar Pages for SEO, Tracking Local Traffic, and more.

Ready, set, HIKE!

It’s the last month of Quarter 3 of 2017 and we’re hoping we don’t see any Christmas lights for at least another month. Fingers crossed!

In this month’s digital update, we look at Secure Websites, Fighting Fake News, Going Beyond Google, and more.

Jump in like it’s a pile of leaves!

Summer just started, so why does it feel like it is almost over? Or is it just us that feels this way? Whatever the case, let’s dig into our newsletter.

In this month’s digital update, we look at Message Match, SEO’s Place in the Timeline, Google Algorithms, and more.

Dig in!