Jul 16
Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]
Continue Reading "Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad" »
Oct 09
During the a Search Engine Q&A session at the SMX East conference in New York this week, Yahoo officially announced that they have stopped supporting the meta keywords tag as an ranking factor in their web search algorithm. Yahoo was the last major search engine to openly admit that it was an element of their […]
Continue Reading "Yahoo No Longer Supports the Meta Keywords Tag" »
Apr 22
Google recently added a new “Local Search Volume” metric to their Keyword Tool that provides additional keyword search data for the country that you are targeting. This is a great feature for determining keyword versions for geographic targeting of campaigns.
Continue Reading "Google Changes Keyword Tool, Adds Local Search Volume" »