Dec 16

Digital Marketing Update – December 2015

by | December 16th, 2015 | Posted in Digital Marketing Updates, Search Marketing Blog | Comments Off on Digital Marketing Update – December 2015

Happy Holidays! Welcome to WebRanking’s Monthly Digital Marketing Update. Once again we are sharing with you the top news stories, statistics, and insights from the world of digital marketing.

digital-marketing-update-december-2015

As 2015 draws to a close, we want to thank our clients, colleagues, partners and newsletter readers for helping make this year another success.  We wish you the happiest of holidays and look forward to all that 2016 has in store.

Dec 05

Google AdWords Sunsetting Social Ad Extensions on December 10th

by | December 5th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Sunsetting Social Ad Extensions on December 10th

Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.

Google AdWords Social Ad Extensions 2011 to 2015

Google AdWords Sunsetting Social Ad Extensions on December 10th 2015

Nov 24

WebRanking Supports Small Business Saturday

by | November 24th, 2015 | Posted in Minnesota Events, Portland Events, WebRanking News | Comments Off on WebRanking Supports Small Business Saturday

Support Small Business

Support Small Business

Having been a small business ourselves when we first opened back in 1998, we understand how difficult it can be for small businesses to compete with the larger stores that seem to have an unlimited marketing budget and can rely on their name brand recognition.

We’ve been fortunate through the years to work with some amazing small businesses and owners. We’ve seen first hand that the level of service, quality of products and attention given to each customer far surpasses anything you will find at your local big box department store. Small businesses not only provide fantastic products and services, they are also the backbone of our local communities.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments Off on PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions
The PPC Advantage for Content Marketing - Initiatives that Increase Audience Reach and Conversions

Presentation on the PPC Advantage for Content Marketing at State of Search on Monday November 16th, 2015

 
I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments Off on From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy
From Keywords to Content - MN Blogger Conference 2015

From Keywords to Content – 2015 Minnesota Blogger Conference

 
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy.

My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content strategy for blogging.

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization
The Portlandia Guide to CRO

The Portlandia Guide to Conversion Rate Optimization

 
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO.

My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia point of view.

Oct 28

Google AdWords Turns 15 Years Old. Happy Birthday!

by | October 28th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Turns 15 Years Old. Happy Birthday!

Today is milestone day for Google AdWords as it turns 15. The little engine that could, definitely did. And in a big way as Google is the largest search engine and has one of the most powerful ad networks around. Google even created an Infographic to commemorate the occasion. You can scroll down to see it in it’s entirety.

Happy 15th Birthday Google AdWords

Happy 15th Birthday Google AdWords!

 

Sep 11

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments Off on Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?
SMBMSP #82 - Social + Search = A Whole New Ballgame for SEO & SEM

SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM

 
Social Media Breakfast - Minneapolis/Saint PaulI recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

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