In December 2015 the WebRanking crew set out once again in what is now a full on tradition. We went toy shopping!

Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.

Google AdWords Sunsetting Social Ad Extensions on December 10th 2015

Support Small Business

We’ve been fortunate through the years to work with some amazing small businesses and owners. We’ve seen first hand that the level of service, quality of products and attention given to each customer far surpasses anything you will find at your local big box department store. Small businesses not only provide fantastic products and services, they are also the backbone of our local communities.

Presentation on the PPC Advantage for Content Marketing at State of Search on Monday November 16th, 2015

 
I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Welcome to WebRanking’s inaugural Monthly Digital Marketing Update. Each month we will be sharing with you the top news stories, statistics and insights from the world of digital marketing.

Let’s get to it!

From Keywords to Content – 2015 Minnesota Blogger Conference

 
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy.

My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content strategy for blogging.

The Portlandia Guide to Conversion Rate Optimization

 
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO.

My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia point of view.

Today is milestone day for Google AdWords as it turns 15. The little engine that could, definitely did. And in a big way as Google is the largest search engine and has one of the most powerful ad networks around. Google even created an Infographic to commemorate the occasion. You can scroll down to see it in it’s entirety.

Happy 15th Birthday Google AdWords!

SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM

 
I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

Google AdWords Ad Extension Structured Snippets

Structured Snippets Guide Table of Contents

• Preface and Launch Notes
• How To Find Structured Snippets
• The Makeup of a Structured Snippet

– Headers
– Values
– Device Preference
– Start/End Dates and Scheduling

• Account, Campaign & Ad Group Level
• Running Multiple Structured Snippets & Order Priority
• Examples
• Review Process Time-frame
• Final Thoughts

Preface

For the past several years Google AdWords has been releasing new ad extensions that were meant to expand the details that advertisers can “Add-On” to their various ads. Ad Extensions including Sitelinks, Callouts and Review Extensions, while limited in their own right, each provide more ad copy for ads that have an ad rank high enough to be listed in the top 3 spots of search results.

Google AdWords Text Ad with 4 Ad Extensions