Posts Tagged ‘SEM’

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply. It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!   With interest and search volume on the rise (and still rising), and time running out, you will […]