by James Svoboda | Feb 1, 2016 | Pay Per Click
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from. 11 New...
by James Svoboda | Aug 31, 2015 | Pay Per Click
Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group...
by James Svoboda | Jun 28, 2011 | Pay Per Click, Tools & Software
In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers...