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Google Analytics Event Tracking: All Calls, Emails, and PDFs
*December 2017 Update for gtag.js Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are: PDF Downloads – <a href="someurl.pdf">Download my PDF</a> Mailto […]
Continue Reading "Google Analytics Event Tracking: All Calls, Emails, and PDFs" »The Portlandia Guide to Conversion Rate Optimization
by James Svoboda | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]
Continue Reading "The Portlandia Guide to Conversion Rate Optimization" »The Flaw in Google Analytics “Goal Position Change”
Recently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference […]
Continue Reading "The Flaw in Google Analytics “Goal Position Change”" »Google Analytics Expands to 20 Goals & Allows Goal Position Change
by James Svoboda | October 23rd, 2009 | Posted in Analytics, Tools & Software | Comments Off on Google Analytics Expands to 20 Goals & Allows Goal Position Change
The team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are: More Goals Per Profile – Now 20! Rearrange & Sort Goal Order […]
Continue Reading "Google Analytics Expands to 20 Goals & Allows Goal Position Change" »Pages:1